1. Your criteria
• THIS MUST COME TO EVERY LESSON.
• Out of 25
• Look at Level 4
– What does this mean you?
– Annotate the level 4 criteria with what this really
means – HOW DO WE DO IT?
– WRITE DOWN EVERYTHING YOU HEAR
2. Criteria and Timed Essays!
Obj – To identify the effective features of 1A
essay writing.
Obj 2 – To judge what makes an effective essay.
Obj 3 – To create an effective essay.
3. The Question
• 1(a) Describe how you developed your skills in
the use of digital technology for media
production and evaluate how these skills
contributed to your creative decision making.
• Refer to a range of examples in your answer to
show how these skills developed over time. [25]
• Candidates will need to refer to their work for the
Foundation Portfolio and Advanced portfolio.
Additionally, they may make reference to other
media production work but this is strictly
optional.
4. The three strands
• Explanation / analysis / argument
• of examples
Use
• of terminology
Use
5. Example Essay
• Discuss and annotate the example essay
• What do they do wrong?
• What do they do right?
• Identify what aspects of the marking criteria
they meet.
6.
7. A paragraph structure to use
• INTENT, EXAMPLE, IMPACT
• A2 PROGRESS, EXAMPLE, IMPACT
• In the production at AS we used digital technology to film our Thriller
opening sequence, which proved useful for tracking shots. As the Canon
Legria camera had auto image stabilisation, it made it easier for us to film
an opening shot of a pursuit of an escaped prisoner, done through a point
of view shot of a guard, which required hand-held cameras. Auto image
stabilisation enabled us to create the mystery and suspense that is integral
to a Thriller piece as well as shooting footage in HD that allowed us to
zoom in on action more in post production without losing quality. Auto
Image stabilisation was also a necessary aspect of technology at A2,
however we were now far more selective about our use of movement
shots, instead using the image stabilisation to make the montage of close
ups on the musical instruments in the bridge section of a song appear
more professional. The impact of this was a far more convincing product
as with Indie music videos, the focus on performers musical skill is a
necessary one.
8. The Question
• 1(a) Describe how you developed your skills in
the use of digital technology for media
production and evaluate how these skills
contributed to your creative decision making.
• Refer to a range of examples in your answer to
show how these skills developed over time. [25]
• Candidates will need to refer to their work for the
Foundation Portfolio and Advanced portfolio.
Additionally, they may make reference to other
media production work but this is strictly
optional.
9. So what are the options?
• Intro – BIG AS, BIGGER MORE REFLECTIVE A2,
• Pre-Prod
• Prod
• Post-Prod
• Conclusion
10. • Specific examples and related to the questions
• What did you choose between – refer to
decision making.
• Always do AS and A2 (preliminary tasks count)
• Relate back to the question area.
• Look at the finished product – were the skills
in the area advantageous to you.
• How did it contribute to the finished product?
13. Your Question
• How did you progress in your use of Real
Media Conventions through your media
course and how did these influence your
creative decision skills? Refer to a range of
examples in your answer.
14. • To identify the different aspects of Research
and Planning.
• To evaluate the development and progress of
skills in research and planning.
15. PHYSICAL REPRESENTATIONS
• On your A3 paper
• FOLD IT IN HALF
• ON THE LEFT HAND SIDE – draw a physical
representation of your RESEARCH AND
PLANNING at AS
• ON THE RIGHT HAND SIDE - draw a physical
representation of your RESEARCH AND
PLANNING at A2
16. On your folded A3 paper
• Identify all your aspects of research and
planning at AS.
• Then trade your list with your partner.
• Your partner will then check your A2 blog to
look at where you progressed.
19. CREATIVITY
Obj – To identify features of creativity
within your work.
Obj 2 – To evaluate your own creativity.
20. DRAW CREATIVITY
DEFINE CREATIVITY
Use colour to express your ideas
21. Ideas on Creativity
• Creativity is or can be anything we want it to be. It is a way to express oneself.
• Creativity is something that allows people to show what they are capable of doing. For the
most part, this ability is unique to almost every individual.
• Creativity is anything that involves representing emotions or using learned skills to create a
certain outcome.
• Creativity is the ability to come up with new and unique ideas.
• Creativity is the ability to create items that inspire and inform others, often in aesthetically
pleasing ways.
• Creativity is thinking outside of society's norm. It is being able to express oneself in different
varieties of arts - painting, poetry, sculpture, style, fashion, etc.
• Creativity is thinking outside the box and bringing those thoughts to life in a visual or auditory
way - or using taste, smell or texture.
• Creativity is using your abilities to make things that are your own or are unique.
• Creativity is an individual's own perspective and feelings.
• Creativity is anything that you experience and have a sense of emotional reaction or
response to.
• Creativity is the innate ability to synthesize ideas into something new. Or creativity may
potentially involve a different take on something that someone has already done.
22. Where has YOUR PARTNER GROUP
been creative
• As we watch the productions through –
identify where these groups have been
CREATIVE.
23. Homework
• Create a CREATIVITY ESSAY IN A CREATIVE FORMAT – How
important has creativity been to you and your work
throughout your media course?
• This must come to the lesson in the form of a presentation
to the group through EITHER powerpoint, youtube video or
prezi … or a new and exciting way.
• Consider it a verbal essay.
• Failure to be able to do this will mean you WILL HAVE TO
WRITE IT IN TIMED CONDITIONS IN A STUDY PERIOD!
• Task Two – Bring me a list of media theorists that you have
learned over the course (this will involve filing)
24. Creativity
• To identify examples of creativity in our own
work.
• To evaluate the effectiveness of creativity in
our own work.
• http://www.youtube.com/watch?v=nA-
IYHM7u6A
25. Your Own Presentation
• How important has creativity been to you and
your work throughout your media course?
• Remember to take notes as the other person’s
points could be useful for your own essay.
• Select a key point from each person’s
presentation.
