The document discusses common myths about social media use for charities. It lists nine myths, such as the ideas that social media is free, a Facebook page is a full strategy, and audiences don't use social media. Each myth is followed by the name of a charity champion that has successfully used social media to fundraise, engage communities, and achieve their goals. It provides resources for learning more about effective social media use for nonprofits.

1. Social Media Mythbuster
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2. Myth The First
Social Media is Free

3. Social Media Champions: Diabetes UK

4. Myth The Second:
A Facebook page is a
social media strategy

5. Social Media Champions: Gingerbread

6. Myth The Third
You can’t control social media

7. Social Media Champions: Breast Cancer Care

8. Myth The Fourth
You can’t fundraise on social media

9. Social Media Champions: MS Society Join
the Fightback
http://www.youtube.com/watch?v=4c75j215K7k&feature=plcp

10. Social Media Champions: MS Society Join
the Fightback

11. Myth The Fifth
We must have a presence on
all the latest channels

12. Social Media Champions: WPA Animal Protector

13. Myth The Sixth
Social Media is cosy

14. Social Media Champions: Dyslexia Action

15. Myth The Seventh:
An audience is a community

16. Social Media Champions: RNLI

17. Myth The Eighth
It’s all about the numbers

18. Social Media Champions: Missing People:
The Big Tweet
http://www.youtube.com/watch?v=KrXqjkQWkng

19. Social Media Champions: Missing People:
The Big Tweet

20. Myth The Ninth
Our audience doesn’t do
social media

21. Digital Champions: Diabetes UK

22. Social Media Mythbuster Resources
www.charitycomms.org.uk
CharityComms’ Guide to Social Media for Charities:
http://www.charitycomms.org.uk/articles/charitycomms-
guide-to-social-media-for-charities
CharityChap: http://charitychap.com/