1. Charity Awareness Monitor
Public Increasingly Back Investment in Fundraising
December 2010
Tel: 020 7426 8888
Email: CAM@nfpsynergy.net
Web: www.nfpsynergy.net
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2. Public still prioritise charity spending on current needs
rather than fundraising for future income
100%
Jul 07 Jul 08 Jul 09 Jul-10
80%
60%
53% 53%
51%
49%
46%
41% 40%
40%
34%
20%
0%
I think charities should spend as much as possible of my I think it makes sense for charities to spend more of my
donation on this year's need rather than saving it for future donations on fundraising this year if it will increase their income
years for future years
“Please look at the statements below and indicate how much you agree or disagree with each statement by ticking
the appropriate box.” Strongly agree/Agree
Base: 1,000 adults 16+, Britain.
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Source: Charity Awareness Monitor, Jul 10 nfpSynergy

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