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Transmedia Literacy and
  Digital Storytelling in
        Education
             Charmaine Ng
               June 4, 2012
"Stories have
the amazing
dual power to
simulate and
to inspire."
- Chip and Dan
Heath, Made to
Stick, 2007
- Lane Smith, It's A Book, 2010

                                  Stories used to look
                                             like this.
Now, they
look like this.
Transmedia
Storytelling (n.)

the technique of telling a
   single story or story
    experience across
 multiple platforms and
  formats using current
   digital technologies
Marsha Kinder

           Transmedia intertextuality
                works to position
             consumers as powerful
            players while disavowing
           commercial manipulation.
                - Playing with Power, 1991
Henry Jenkins

           Stories that unfold across
           multiple media platforms,
           with each medium making
            distinctive contributions
            to our understanding of
                    the world.
                - Convergence Culture, 2006
Transmedia's Cousin




 expressing one's story or creativity through
  short multimedia pieces that incorporate
    photographs, video, audio, and text
Is this acceptable?
Why Should We Care?




Today's students must become digital citizens in
    order to use technology appropriately,
        effectively, and collaboratively.
So...


   How are teachers implementing
    transmedia strategies in their
            classrooms?

  How do they make their decisions?
Robot Heart Stories
Curriculum Integration
                         Los Angeles:
                         alternative energy
                         sources and space

                         Montreal: arts and
                         communication

                         GPS tracking


 "a classic call-and-response between
              both parties"
Transmedia Elements

                       Written letters

                       Animations and
                       videos

                       Collaboration


 "Maybe, we could keep writing and
   sharing ideas in the future."
Inanimate Alice




A young girl and her digital friend, Brad
Transmedia Elements

                             Multimedia

                             Self-contained
                             episodes

                             Interactive


  "designed from the outset as a story that
unfolds over time and on multiple platforms"
Weslandia
                                      Facebook profile

                                      Musical pieces

                                      Sports

                                      Skits

"I have a responsibility to provide a learning environment
  that allows for the freedom to think about story in less
                    conventional ways."
Criteria


  Platform               Purpose &
   Access                  Goals


             Narrative
             Direction
Criteria


  Platform     Is it affordable?
   Access


             Can you use it on
              Macs and PCs?
Criteria


  Narrative     How does the theme
  Direction      lend itself to other
                   environments?

               How does the story fit
              educational standards?
Criteria


 Purpose &     What do you hope
   Goals       students will learn
               about themselves?


             What skills will they
                leave with?
Key Takeaways

● Understand your audience.
● Nail down your objectives.
● Identify the needs of your students.
● Create an emotional connection to the
  content.
● There is no right or wrong way to tell a
  transmedia story.
The Future?


"When people can not only pick up something
by the written word, but also listen to it...or see
someone's interpretation of that word through
 moving images, then I think it becomes much
                 more alive."
          - Dave Boardman, English teacher in Maine
Any Questions?
Thanks for your time!

A copy of this presentation will be available
here: http://www.slideshare.net/ngcharmaine




Email: ng.cmaine@gmail.com
Twitter: @noodlemaine

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Transmedia Storytelling and Digital Literacy in Education

  • 1. Transmedia Literacy and Digital Storytelling in Education Charmaine Ng June 4, 2012
  • 2. "Stories have the amazing dual power to simulate and to inspire." - Chip and Dan Heath, Made to Stick, 2007
  • 3. - Lane Smith, It's A Book, 2010 Stories used to look like this.
  • 5. Transmedia Storytelling (n.) the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies
  • 6. Marsha Kinder Transmedia intertextuality works to position consumers as powerful players while disavowing commercial manipulation. - Playing with Power, 1991
  • 7. Henry Jenkins Stories that unfold across multiple media platforms, with each medium making distinctive contributions to our understanding of the world. - Convergence Culture, 2006
  • 8. Transmedia's Cousin expressing one's story or creativity through short multimedia pieces that incorporate photographs, video, audio, and text
  • 10. Why Should We Care? Today's students must become digital citizens in order to use technology appropriately, effectively, and collaboratively.
  • 11. So... How are teachers implementing transmedia strategies in their classrooms? How do they make their decisions?
  • 13. Curriculum Integration Los Angeles: alternative energy sources and space Montreal: arts and communication GPS tracking "a classic call-and-response between both parties"
  • 14. Transmedia Elements Written letters Animations and videos Collaboration "Maybe, we could keep writing and sharing ideas in the future."
  • 15. Inanimate Alice A young girl and her digital friend, Brad
  • 16. Transmedia Elements Multimedia Self-contained episodes Interactive "designed from the outset as a story that unfolds over time and on multiple platforms"
  • 17. Weslandia Facebook profile Musical pieces Sports Skits "I have a responsibility to provide a learning environment that allows for the freedom to think about story in less conventional ways."
  • 18. Criteria Platform Purpose & Access Goals Narrative Direction
  • 19. Criteria Platform Is it affordable? Access Can you use it on Macs and PCs?
  • 20. Criteria Narrative How does the theme Direction lend itself to other environments? How does the story fit educational standards?
  • 21. Criteria Purpose & What do you hope Goals students will learn about themselves? What skills will they leave with?
  • 22. Key Takeaways ● Understand your audience. ● Nail down your objectives. ● Identify the needs of your students. ● Create an emotional connection to the content. ● There is no right or wrong way to tell a transmedia story.
  • 23. The Future? "When people can not only pick up something by the written word, but also listen to it...or see someone's interpretation of that word through moving images, then I think it becomes much more alive." - Dave Boardman, English teacher in Maine
  • 24. Any Questions? Thanks for your time! A copy of this presentation will be available here: http://www.slideshare.net/ngcharmaine Email: ng.cmaine@gmail.com Twitter: @noodlemaine