1. It’s Social Innovation
Only When People
Really Want It.
Success factors for any
social innovation projects
Chitpong Kittinaradorn
ChangeFusion Institute
Bangkok, Thailand

2. ChangeFusion
We Change the society through the Fusion of:
ChangeTECH
Technology
Social Social
Enterprise communication
ChangeVENTURES ChangeINSPIRES
financing and policy
and support advocacy

3. DoctorMe

4. #1 Free Apps in Health and Fitness since launch
#1 Free Apps in all categories for 4 days
Reached >50% of Thai iOS users in 1 month
Received 92% 5-star rating from 196 votes

5. Success formula:
Striking Vision
+
Unmet Need
+
Network
+
Design

6. Striking Vision
+
Unmet Need
+
People should be
their own doctor.
Network
+
Design

7. Striking Vision
+
Unmet Need
People do care
about their health.
+ Healthcare info on
Network
the internet are
unreliable.
+
Design

8. Striking Vision
+ Best content:
Folk Doctor Foundation
Unmet Need +
Best technology:
OpenDream
+ +
Best innovation platform and designer:
ChangeFusion
Network +
Funder:
Thai Health Promotion Foundation
+
Design

9. Striking Vision
+
Unmet Need Spent so much time on:
Content quality
+ +
User Interaction Design
+
Network Pixel-perfect graphics
+
Design

10. Next Stop:
How to take back
education from schools?
Simple, effective content authoring tools
+
Pervasive, design-based distribution platform
+
Innovative content