comScore Golf Awards at the iMedia Agency Summit Phuket 2012. The theme this year is Superheroes & Supervillains. Supported by Asian Tour, Media Partner - Click2View and Offical Ball - Volvik!

1. © comScore, Inc. Proprietary and Confidential. 1

2. WHAT YOU NEED TO KNOW ABOUT:
•Co-Creation
•Strategies NOT Channels
•Conversations
•360
•Retargeting
BINGO!!
© comScore, Inc. Proprietary and Confidential. 2

3. comScore Golf Awards:
iMedia Agency Summit – August‘12
29 August 2012

4. comScore iMedia Summit Golf
SUPPORTED, BUT NOT OFFICIAL MEDIA PARTNER:
(YET) SANCTIONED BY:
OFFICIAL BALLS:
© comScore, Inc. Proprietary and Confidential. 4

5. Auditor’s Statement
 The following figures were Audited by the Partners at comScore Distilleries
in association with some tall dude at Asian Tours.
 The Company(s) stands by these figures as accurate and ‘As Is’ and ‘afaik’
 All scores were reviewed out to two decimal points for exacting standards
 Any issues, complaints or issues, email to bad-golfers-email-
list@comscore.com
 Auditors final note:
“The Auditors express concern that ‘Golf’ as was played yesterday is
questionable as a ‘growing concern’. The PGA and AsianTour have been
apprised of these figures and opinion. As an editorial note, based on these
figures, you should all keep planning media and selling ads.”
© comScore, Inc. Proprietary and Confidential. 5

6. GOOD AFTERNOON, GOLFERS!
© comScore, Inc. Proprietary and Confidential. 6

7. Our Commitment to the Environment
NO
VIRGINS, CHICKENS, SNAKES OR
FROGS WERE SACRIFICED TO
APPEASE THE RAIN GOD(S).
© comScore, Inc. Proprietary and Confidential. 7

8. Awards with Traditional Measures – 2009-2010
 Prizes for:
– Frequency – Highest Number of Shots on Par 5
– Duration – Highest Score
– Composition – Best Dressed Golfer
– Uvs – Underwater Visibility
– GRPs – Grass Ripping Points
– Targeting & Re-targetting – Closest to the Pin
– Reach – Longest Drive
– LSD – Lowest Scoring Drunk
© comScore, Inc. Proprietary and Confidential. 8

9. Social Media Themed Awards – 2011 > 2012
 Prizes for:
– WTF – “What the FORE!!”
– AFAIK – “As Far As I Kick”
– FWIW – “Find Water In Water”
– SOB – “Shots on Bunker”
– IMHO – “I’m a Human Oscillator”
– STFU – “Shot Too Far, Uncle”
– WTMI – “Way Too Much Imbibition”
– LMAO – “Launch My A-bomb Off”
– LOL – “Lie Out Loud”
© comScore, Inc. Proprietary and Confidential. 9

10. Superheroes & Super Villains Awards
 Aquaman  Wolverine
 Popeye  Hancock
 Green Arrow  Superman
 The Joker  Wonder Woman
 The Riddler  “Special Agency Award”
© comScore, Inc. Proprietary and Confidential. 10

11. The Aquaman Award
Most balls lost in water
Tim Chatsfield
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12. The Wolverine Award
Most Number
of Sliced
Drives
Paul Beckley
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13. The Joker Award
Most number of “Fore!” calls
Robert Woolfrey
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14. The Hancock Award
Most beers consumed!
Melvin Lim
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15. The Riddler Award
Highest Score.
Matt Harty
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16. The Hawkeye Award
Nearest to the Pin
Nick Licence
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17. The Popeye Award
Longest Drive
James Hawkins
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18. The Green Arrow Award
Nearest to the Line
Barry Adams
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19. The Superman Award
Lowest Score Men
(Stableford)
Melvin Lim
© comScore, Inc. Proprietary and Confidential. 19

20. The Wonder Woman Award
Lowest Score Women
(Stableford)
Anne Leboutillier
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21. The Dark Knight Award – Lowest Gross Score Agency Playa
Powered By
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22. Lowest Scoring Agency
4 VIP Passes
To see Asian Tour
Stars along with Lee
Westwood, Sergio
Garcia, Ryo Ishikawa
and Hunter Mahan
James Hawkins December 4-6, 2012
Powered By
© comScore, Inc. Proprietary and Confidential. 22

23. © comScore, Inc. Proprietary and Confidential. 23