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1. Park Seong Ho
Gamification

2. Index
• Engagement
• Loyalty
• Motivators

3. Part 1
Engagement is the period of time
People
Time
Recency
Frequenc
y
Duration
Virality Ratings

4. Y
when you have great product-market fit, gamification
can provide a powerful accelerant to your efforts.
T
O
L
L
A
Part 2
Y

5. Part 3
Powerful Human Motivators
unlike games, sexual attraction is hard to predict and
control, making it a less useful tool in engagement.
Powerful
Motivators

6. Part 3
Flow
At the heart of the success of games is an idea called
flow. Our understanding of flow
is derived from the research of Mihaly
Csikszentmihalyi, a psychology professor who
is noted for his studies of happiness and creativity.
Flow
Motivators

7. end
thank you.