Presented during Smart Metropolia Conference in Gdańs, November 2013.

1. FORGET ABOUT SMART CITY
START THINKING ABOUT ITS INHABITANT
Smart Metropolia Conference, November 2013

2. We all chase the
NEXT BIG THING
trends, microtrends,
countertrends

3. If we look at the future cities projects
it is clear that they respond to macrotrends
significant global changes:
economic, social, climate etc.

4. Rapid urbanization…
Source: Unicef Urban Population Map

5. Water Scraper:
Sarly Adre Bin Sarkum
…global warming…
More: http://www.evolo.us/competition/water-scraper-underwater-architecture/

6. …depletion of resources
More: http://masdarcity.ae/

7. Lots of talking about cities
is also in the context of new technologies
big data,
IoT
See full infographic: http://d3uifzcxlzuvqz.cloudfront.net/images/stories/content/smart-city/smart-city-final-small.png

8. But there is one thing
that strikes
when you look at these projects…

9. We tend to focus on new technologies…
…forgetting that cities
were, are and always will be focused
around PEOPLE

10. Technology is important.
But to make people’s city life
easier and more pleasant.
driving time
decreased by 43%
More: http://www.streetline.com/

11. New roads are important…

12. …but people needs on these roads
are important as well

13. It is crucial to answer the question:
what city its residents want to have?

14. Safe…
Mexico Crime App,
Earthquake App
See the film: http://www.youtube.com/watch?v=b7C7pV423Zc

15. …enabling quick and easy communication

16. (also in winter)
crowdsourcing

17. crowdsourcing
Warszawska Mapa Barier
NaprawmyTo
FixMyStreet

18. …providing additional information…
See the film: http://www.coloribus.com/adsarchive/casestudy/expedia-realtime-metro-17982505/

19. …foreseeing…
Accus
Tristar
DSSO (Lyon)

20. …friendly…
See the film: http://www.youtube.com/watch?v=gbTQb1Hdp6U

21. …green…

22. …and connected
access to the internet
being one of the 5 most important factors
generating satisfaction among those living in cities
Source: City Life, An Ericsson Consumer Insight Summary Report, May 2012

23. Examples can be multiplied
but the conclusion is one…

24. …even the smartest city
isn’t smart
if it doesn’t put on the first place
its inhabitant

25. e: natalia@hatalska.com
@hatalskacom
This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Thank you

26. Photos:
Slide 1: http://www.flickr.com/photos/dhilung/4480922982/sizes/o/in/photostream/
Slide 2: http://www.flickr.com/photos/36821100@N04/5417281120/sizes/l/in/photostream/
Slide 3: http://www.flickr.com/photos/50718005@N08/6208533917/sizes/o/in/photostream/
Slide 6: http://masdarcity.ae/en/48/resource-centre/image-gallery/?gal=4
Slide 8: http://www.flickr.com/photos/contractsurfaces/8100558203/sizes/l/in/photostream/
Slide 9: http://www.flickr.com/photos/69902613@N08/6419190881/sizes/l/in/photostream/
Slide 11: http://www.flickr.com/photos/scottummy/4971054099/sizes/l/
Slide 12: http://www.flickr.com/photos/governorandrewcuomo/9898755393/in/set-72157635804750584
Slide 13: http://www.flickr.com/photos/zima80/8690581654/sizes/l/in/photostream/
Slide 19: http://www.flickr.com/photos/grendelkhan/400428874/sizes/l/in/photostream/
Slide 23: http://www.flickr.com/photos/adambowie/6686458919/sizes/l/in/photostream/
Slide 24: http://www.flickr.com/photos/antonkawasaki/3510813160/sizes/z/in/photostream/
Slide 25: http://www.flickr.com/photos/ricksflicks/4927085633/sizes/o/in/photostream/