Coke

1. Coca-Cola in Latin America

2. History From National Icon to International Ideology

11. Labor Disputes Coca-Cola and Bottling Franchises in Latin America

17. Advertising Coke Targets its Latin American Market

29. Universality Speaking to all consumers in a common language: the fulfillment of desire

40. Popular Responses: The Unsatisfied Customers

43. Responses to the murder of labor leaders. “ Coca-Cola mata!” (Coke kills. -in reference to Columbia.) “ Coca-Cola: La Chispa de la Muerte.”* (“Coca-Cola: The Sparkle of Death.”) *- Pendergrast, p. 332

46. THE END