The presentation is an overview of dos and dont's when analyzing data and when reporting. It is presented in the Qualitative Lab which is conducted every Wednesday in LeadCap Ventures.

1. Mohammad Nibras P.K.

6. 1. Corporate Customer Experience - Industry-wise Analysis (4 industries) = In-depth analysis of the different stages of Corporate Customer Experience Life cycle + Probe into why certain brands are chosen + Customer shifting patterns; reasons, etc * Please note: Based on the information available we will cover all the point which have materialistic importance for the service provider. 2. Value Added Service - Industry-wise Analysis (4 industries) = Understand more on corporate value proposition. = Most preferred VAS, etc in the industry = Reasons for choice 3. Assessing the competition in market - Industry-wise Analysis (4 industries) = Perception of service quality and preference = Reasons for preference = Choice of certain brand, etc = Choice of current offers and reasons for the choice Structure - Sample

7. “ Structure is nothing but the pathway that you will take to complete the report”