Qualitative Research Analysis Case Studies

How to start? How to proceed? What methodology to follow? What topic to include? How best to present? What should be the low of report? Should we follow discussion guide? Report writing? Analysis points to remember Objectives of the study is the backbone for analysis Before starting analysis do secondary research which almost answers all questions

Case study 1: Diaper Objectives: Diaper brand awareness and Usage & Attitude Concept test Main finding: Ideal diaper brand proved to be a combination of Quality, price, and packaging. Process: Used FGDs Coverage: shifting pattern, Issues, Triggers, Decision maker, Competition, Name test, Product specific issues. Media preferences,

Case study 2- OTC product for Chest congestion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Main finding: Unique health care system Promotion through Pharmacist is better Process : We divided the entire analysis into parts as Consumer groups and HCPs. Coverage : Consumers groups, Pharmacists, and Specialists. All the respondents were asked mainly about OTC market. More emphasis was given on advertisement, price, packaging,

Case study 3- Energy drink ,[object Object],[object Object],[object Object],[object Object],Main finding: Mainly it was to understand the customer and formulate strategy based on that. Process : Entire analysis and reporting was done in 2 days with client satisfaction. Coverage : Students, Housewives, Men. More emphasis was given on advertisement, packaging, response towards product in terms of taste, price, reaction towards scientific findings,

Case study 4- Shampoo ,[object Object],[object Object],[object Object],This study was mainly concentrated understanding the shampoo usage pattern, care towards hair. It was mainly to understand the needs of the customers. And modify the product according to their needs.

Case study 5- Corporate connection ,[object Object],[object Object],[object Object],[object Object],Study was conducted in two different cities. 4 different segments construction, Trade, Manufacturing, and Services. Analysis was divided among 3 people and analysis was not too tough as 3 people were handling instead reporting was challenging. The study was mainly focused on corporate spending on telecom. And value added services (14) prevailing and pattern in different industries.

Case study 6- Add-ons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Study was conducted in two different cities. Among cities it was divided between Male and Female, And 6 different segments were available Analysis was divided among 3 people and analysis was not too tough as 3 people were handling instead reporting was challenging

Case study 7- Mystery shopping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Qualitative Research Analysis Case Studies

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Qualitative Research Analysis Case Studies