AWARD.Craft presentation by Nic Hodges.AWARD.Craft is a 5-day intensive workshop for juniour advertising creatives to get their heads around the craft of what they do. I presented the digital section. For more info visit http://nichodges.com Please feel free to re-use any of the ideas in this presentation, as without ideas from others I wouldn't have been able to put this together. If you do directly quote anything, please attribute it, but otherwise, steal these ideas!

1. AWARD.Craft
The digital bit.
Nic Hodges. Creative Director - NetX
nichodges.com

2. Overview.
Understanding digital
The social thing
The digital audience
Digital creativity
Putting it all together

3. Understanding digital.
What exactly is ‘digital’?

4. What exactly is digital?
banners
video
mobile
microsites
games
in-game
interactive video
social media
blogs
interactive outdoor
text
widgets