Having trouble landing a job in such a competitive environment? Social media may just be the key. Learn more about how to leverage it in order to get your dream job.
6. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
7. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
8. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
Craigslist
9. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
Craigslist
Jobs in ME
10. Disclaimer
Social media will help with your job search
Don’t replace it with traditional tactics
Monster
Craigslist
Jobs in ME
Email possible employers
41. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people
Social media is a conversation!
42. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people
Social media is a conversation!
Ask questions
43. General Social Media
Pointers
Always add value
Or…give before you get
Be yourself
Engage people
Social media is a conversation!
Ask questions
Provide resources
85. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
86. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
87. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
88. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
Included LinkedIn URL as permanent part of email
signature
89. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
Included LinkedIn URL as permanent part of email
signature
Stepped outside of social networking comfort zone and
stuck her neck out!
90. Using LinkedIn really
works?
Breanne Cooley landed a job by leveraging LinkedIn
Reconsidered LinkedIn Group strategy
Reached out proactively to network
Looked beyond surface of people’s profiles to find common
interests
Included LinkedIn URL as permanent part of email
signature
Stepped outside of social networking comfort zone and
stuck her neck out!
Here’s her full story
94. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
95. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
96. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
What are you thinking about?
97. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
What are you thinking about?
What do you want to know? etc...
98. What is Twitter?
Micro-blogging
140 characters
Answer: “What are you doing?” or…
What are you reading?
What are you thinking about?
What do you want to know? etc...
Rule #1: Always add value
103. If you don’t
have a
website,
don’t stress.
Add a
Link your
website
LinkedIn
account.
If you don’t
have one,
don’t stress,
you will by
tomorrow!
104. You only
have 160
characters.
So make
sure
you’re…
-YOU!
Add a bio -Show that
you’re well-
rounded
-If you’re
job seeking,
make sure
you
insinuate it!
116. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you
Choose a background
NOT the default blue
Choose a pre-designed template, or
117. Sometimes appearances
matter
Choose an appropriate picture
NOT the default
Headshot of you
Choose a background
NOT the default blue
Choose a pre-designed template, or
A background from a reputable site like Twitter
Backgrounds
127. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
128. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
Twellow.com – The Twitter Yellow Pages
129. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
Twellow.com – The Twitter Yellow Pages
Wefollow.com
130. Following the right
Tweeps
Follow job search accounts
Search on Twitter search
(www.search.twitter.com)
Twellow.com – The Twitter Yellow Pages
Wefollow.com
Nearbytweets.com – Local Tweeps
133. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
134. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
Emailed resume to the employer
135. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
Emailed resume to the employer
Included links to both his Twitter account and blog,
adding depth to his resume
136. Using Twitter really
works?
David Gallant used Twitter to find his current job
by:
Saw a job post on Twitter
Emailed resume to the employer
Included links to both his Twitter account and blog,
adding depth to his resume
Here’s his full story
144. YouTube Intro
Employers may not necessarily be looking on
YouTube just yet, BUT…
What if they Google your name? Your video will
come up
145. YouTube Intro
Employers may not necessarily be looking on
YouTube just yet, BUT…
What if they Google your name? Your video will
come up
What if you include the video in your email to a
potential employer? If that doesn’t add depth to
your resume, I don’t know what does!
154. Tips for Video Success
Keep it short and sweet (under 2 minutes)
155. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
156. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
What makes you different?
157. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
What makes you different?
Why should I hire you?
158. Tips for Video Success
Keep it short and sweet (under 2 minutes)
Answer the questions
What makes you different?
Why should I hire you?
Be yourself!
160. Technical Video Tips
Create a title with keywords specific to your
resume (“Video Resume for Nicki Hicks –
Graduate with Marketing Degree”)
161. Technical Video Tips
Create a title with keywords specific to your
resume (“Video Resume for Nicki Hicks –
Graduate with Marketing Degree”)
Create a detailed description that includes main
points from your resume
162. Technical Video Tips
Create a title with keywords specific to your
resume (“Video Resume for Nicki Hicks –
Graduate with Marketing Degree”)
Create a detailed description that includes main
points from your resume
Attach a PDF or doc version of your resume
165. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
166. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
167. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
Cross promote
168. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
Cross promote
Link between profiles
169. Now what?
Join Facebook, LinkedIn, and Twitter if you’re not
already there.
Fan, follow, and join the right groups/people.
Start joining the conversation!
Cross promote
Link between profiles
Include your LinkedIn account, Twitter handle, and even
YouTube video resume in your email signature
173. Now what? (cont.)
Step out of your comfort zone
Cross promote in real life by networking
174. Now what? (cont.)
Step out of your comfort zone
Cross promote in real life by networking
Add depth to and differentiate your resume with
social media