SlideShare una empresa de Scribd logo
1 de 23
Descargar para leer sin conexión
10 Reason You’ll Love Lists
         Why Lists Bring
         Amplification & Social                                                        Listening


         Engagement to Your
         Content Marketing                                          Feedback           Curation



         Strategy
                                               Static vs Dynamic   Collaboration   Crowdsourced SEO




                            Community          Market vs Feature    Read/Write      Inside the Post




                           Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Why Today’s Lists Suck...
               Today, you may use lists in your content marketing, but
               do you think of them as a “category”
                     ie something to manage and grow

                     publisher and bloggers know the power of lists (more on that
                     shortly)

               Today, your lists are static.
                     They get old. They decay.

                     Today, you use HTML tags like “<li>” or “<p>”.

                     Your lists get lost and forgotten inside blog posts (just text)

                     Lists are not interactive.

                     Lists are not treated as a “Content Asset”

                     People can’t vote or sort and they certainly cannot contribute.

               You ask people to suggest, but you send them to the
               comments section to add and reference content
                                                                                       http://www.flickr.com/photos/syauqee/
                                                                                        4941289790/sizes/l/in/photostream/
                     That’s a disconnect.



                                                       Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Lists
               10 Ways Lists Impact
               Content Marketing                                                Listening

               Thinking & Strategy
               Time to rethink your
               content strategy around                          Feedback        Curation
               lists & the consumer


                             Static vs Dynamic               Collaboration   Crowdsourced SEO




                 Community   Stovepipe vs Unity              Read & Write     Inside the Post
                                      Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Reflecting on 2012, Moving to 2013
               I made this deck to reflect on a collection of blog
               posts I wrote in 2012
               I’ve linked back to the 10 blog posts within the deck
               I contrast “old” vs “new” models for using Lists as
               Content Marketing
               I argue you should be using lists because lists work.
               Lists = Eyeballs
               I’ve included extracts from Jon Morrows “Headline
               Hacks” ebook
               Listly rethinks lists. We give your audience a voice
               Today, old model lists are fragmented and
               forgotten, our mission at Listly is to change that
               AND make lists more useful/fun
               We believe lists should be part of every content
               marketer’s toolkit
               Lists work because people love lists.
               Lists are quick to skim, read, digest and share
                                                                                   http://www.flickr.com/photos/jdhancock/3682454059/




                                                   Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Headlines Matter
               This free eBook is a must read
               for any digital marketer
               Jon Morrows’s eBook on
               headline hacks will help you see
               why 30% of your content should
               be List Posts
                     http://headlinehacks.com/




                                       Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
List Posts = Headline + Content
               Lists posts get most                      List posts get most
               eyeballs                                  shares




       =30% =70%
               % of posts that are                     % of “List Posts” in
                 “Lists Posts”                        “Most viewed content”



                                  Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
30% of Headline Hacks=Lists 1/3
               7 Warning Signs That [Blank] .......
               9 Lies [Group of People] Like to
               Tell
               13 Things Your [Trusted Person]
               Won't Tell You
               5 Little-Known Factors That
               Could Affect Your [Blank]                                http://headlinehacks.com/



               10 Shortcuts for [Completing
               Tedious Process] in Record Time...
               101 [Blank] Hacks: A Cheat Sheet
               for [Blank]


                                       Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
30% of Headline Hacks=Lists 2/3
               7 [Blank] Mistakes That Make You
               Look Dumb
               5 [Blank] Mistakes That Make You
               [Look/Sound] Like a [Blank]
               11 [Blank] Mistakes You Don't Know
               You're Making
               7 Ways to [Do Something]                                http://headlinehacks.com/

               101 [Blank] for [Event/Cause/Process]
               72 Killer Resources for [Audience/
               Process]
               [Famous Person’s] Top 10 Tips for
               [Blank]


                                       Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
30% of Headline Hacks=Lists 3/3
               7 Surprising Reasons [Blank]
               The 5 Laws for [Blank]
               7 Steps to [Blank]
               Get [Blank]! 10 Ideas That Really
               Work
                                                                    http://headlinehacks.com/
               7 Things Your [Audience] Needs
               to Hear You Say
               The Top 10 [Blank]
               7 [Blank] Secrets Every
               [Audience] Should Know

                                    Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Lists Amplify Your Story
               With Listly                      Content platforms
                     Get your content
                                                are the norms
                     seen                            Videos go to Youtube
                     Make an impression              Slides go to
                                                     Slideshare
                     Lists are easy to
                     share                           Lists go to Listly
                     Lists are easy to          Without Listly
                     embed
                                                     You are just using
                     Lists let people help
                                                     raw text/HTML.
                     you
                                                     Lists have a fraction
               People will find your                  of their appeal
               listly list
                     Via your blog, via
                     SEO and via List.ly                                     http://www.flickr.com/photos/jepoirrier/6703754863/




                                             Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
10 Ways List.ly ReThinks the use of Lists as Content
            Community                                                    Are you Listening
                  We connect around our passions much                            If you aren’t letting people contribute
                  more than our geography                                        you are missing out

            Dynamic Content                                              Curation from Building Blocks
                  Extend, rank & comment. We don’t                               Content creation is hard to scale vs
                  expect to have fixed linear content                             curation is more accessible

            Duty to Give Feedback                                        Feedback Makes Better Content
                  The shift from me to we. We expect to                          Publish once is an outdated mindset.
                  have our opinions heard                                        Living content keeps your content fresh.

            Collaborative Consumption                                    Crowdsourcing SEO
                  We read a share together. Just one                             Sharing evolving content brings long
                  author knowing best is old model                               term SEO growth and traffic

            Read/Write Continuum                                         Shift to Inside the Post
                  Create then consume is no more                                 Everyone is a publisher not just a
                                                                                 commentatior



                                                 Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Lists form Community
               Old Model:                                           New Model:
                     Information Hierarchy                                 Information Network

                     Publisher distributes                                 Community forms
                     content to consumers                                  around Content

                     Broadcast / Disseminate                               Sharing knowledge

                     Publisher knows best                                  Wisdom of Crowds

                     Location defined our                                   Everyone helps
                     access
                                                                           People connect around
                                                                           passions from anywhere

                                     http://www.nickkellet.com/2012/03/community-lists-form-communities-youll-never-list-alone-again/



                                           Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Static/Linear vs Fresh/Linked
               Old Model:                                                         New Model:
                     Lists =                                                             Lists =
                           Static & Linear                                                    Evolving & Interactive

                     Lists =                                                             Lists =
                           simply “text”                                                      Reusable content

                     List =                                                              Lists =
                           Text in your blog                                                  “embeddable” content

                                                                                              lists can be shared and
                                                                                              embedded many times.


                                             http://www.nickkellet.com/2012/03/creating-curating-collections-interactive-evolving-trumps-linear-fixed/



                                                         Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Stovepiped vs Unified
               Old Model:                                             New Model:
               Proprietary                                            Utility/ Service
                     Lists are a Feature                                    Lists = Platform

                     Feature of Apps                                        Lists = reusable content

                     Feature of Blog Posts                                  Lists = unify/unity




                                       http://www.nickkellet.com/2012/03/list-collections-open-platforms-markets-vs-proprietary-feature/



                                            Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Feedback = Better Content
               Old Model:                                              New Model:
                     Publish Once                                            Constant Refresh

                     Content = Static                                        Change is constant

                     List Metrics = Post                                     Lists have own life and
                     Metrics                                                 own metrics

                     Lists = Part of a Post                                  Lists = Content

                     Feedback = via                                          Feedback via Listly or any
                     comments                                                embed



                                        http://www.nickkellet.com/2012/03/list-collections-open-platforms-markets-vs-proprietary-feature/



                                             Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Collaborative Consumption
               Old Model:                                               New Model:
                     The Lone Expert – The                                     Many Eager Contributors.
                     Journalist/ The Blogger                                   Co-Creation meets Co-
                                                                               Curation
                     We know everything.
                     Here it is. More next                                     Start a list, but leave
                     week                                                      obvious gaps

                     Concluded Writing                                         Unconcluded writing

                     No room for contribution                                  Lots of room for people
                                                                               to contribute



                                   http://www.nickkellet.com/2012/03/rethinking-content-creation-in-the-age-of-collaborative-consumption/



                                               Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Reading/Writing Continuum
               Old Model:                                         New Model:
                     Write once. Publish.                                  Writing Never Ends
                     Move on. Reader is the
                     consumer                                              Reading is Never Alone.
                                                                           It’s a continuum
                     There is a clear
                     distinction between                                   Everyone wants to be a
                     reading and writing                                   contributor, a writer

                                                                           Everyone is a producer




                                                                  http://www.nickkellet.com/2012/03/the-reading-writing-continuum/



                                           Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Are You Listening
               Old Model:                                       New Model:
                     Monolog – Spectators /                              Dialog – Participation &
                     Consumers                                           Contribution

                     Lists are born perfect. No                          Lists are a way to engage
                     need to listen                                      your audience

                     No Feedback Required                                Lists are a way to listen




               N

                                                 http://www.nickkellet.com/2012/03/are-you-unlistening-are-you-ignoring-feedback/



                                         Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Curation: Building Blocks
               Old Model:                                New Model:
               Creation - Ex Nihilo                      Creation AND Curation
               Highly Skilled                            ReInvent/Copy/
                                                         ReCombine
                                                         Distills and Filter




                                           http://www.nickkellet.com/2012/03/curation-standing-on-the-shoulders-of-giants/



                                  Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Crowdsourced SEO & Social Combine
               Old Model:                                                     New Model:
                     We crave “more” and                                             Get more from less
                     “new” content                                                   content

                     Publish & Promte for                                            Content & Sharing drive
                     temporary Spike                                                 SEO
                           (Stumble, Reddit, Cross-                                  Keep the content
                           post, Collaborative sharing                               evolving day by day.
                           etc)
                                                                                     Keep seeking input and
                                                                                     feedback from your
                                                                                     comunity

                                                                                     Make better content
                                          http://www.nickkellet.com/2012/03/10-examples-crowdsourced-seo-works-google-search-has-social-smarts/




                                                     Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Engagement Shifting Inside the Post
               Old Model:                                              New Model:
                     Engagement on Blogs is                                     Engagement is inside the
                     via Comments (Below the                                    Post (via SEO rich
                     Post)                                                      embedded content)

                     Blog Post Are Fixed                                        Posts = Living Content
                     Content
                                                                                Posts have a LifeCycle
                     Posting = Start and End
                     of Life                                                    Lists can exist in many
                                                                                posts, so engagement is
                                                                                shared (social proof is
                                                                                shared)

                                 http://www.nickkellet.com/2012/03/beliefs-engagement-shift-the-battle-for-the-inside-of-the-post/



                                                Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Image Credits
               I’ve credited the images
               inside this post on the
                                                                                                                              http://www.flickr.com/photos/
                                                                                                                              mirwav/4880450085/lightbox/


               blog post where they
               are featured
               They are licenced under                                                     http://www.flickr.com/photos/
                                                                                               unitopia/3447628652/
                                                                                                                              http://www.flickr.com/photos/
                                                                                                                              candiedwomanire/104320826/
               Creative Commons via
               Flickr.com

                                                     http://www.flickr.com/photos/          http://www.flickr.com/photos/        http://www.flickr.com/photos/
                                                      nomadic_lass/5554472053/                  gnuckx/3207766497/            jeffmikels/3845418669/lightbox/




            http://www.flickr.com/photos/carbonnyc/   http://www.flickr.com/photos/           http://www.flickr.com/photos/      http://www.flickr.com/photos/
                223671777/sizes/z/in/photostream/     feeliz/4095654754/lightbox/        vinothchandar/4760184811/lightbox/      jdhancock/3574716051/
                                                                    Copyright Boomylabs 2011-2013


Thursday, 10 January, 13
Questions?
               Try List.ly
                     http://list.ly/

               Want to Know How to Begin? Just Like Blogging...
                     Read other people’s lists, comment and contribute

                     Then make your own lists

               Try List.ly as a Brand, a Blogger or a Publisher
                     Embedding is what drives Listly. It’s what drives SEO to your site
                     http://list.ly/publishers/landing

               Email or Tweet me
                     nick@list.ly or @nickkellet or @listly

                 Check out our Facebook Page
                     https://www.facebook.com/listlyapp


                                                   Copyright Boomylabs 2011-2013


Thursday, 10 January, 13

Más contenido relacionado

Más de Nick Kellet

Card Deck Creators - Values for Creating A Digital Card Deck on Deckible
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleCard Deck Creators - Values for Creating A Digital Card Deck on Deckible
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
 
Card Deck Lovers - Values for Uising Digital Card Decks on Deckible
Card Deck Lovers - Values for Uising  Digital Card Decks on DeckibleCard Deck Lovers - Values for Uising  Digital Card Decks on Deckible
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
 
Card-Decks, Deckible & The Creative Economy
Card-Decks, Deckible & The Creative EconomyCard-Decks, Deckible & The Creative Economy
Card-Decks, Deckible & The Creative EconomyNick Kellet
 
How we Snack on Information (how not to get forgotten/ lost in a self-service...
How we Snack on Information (how not to get forgotten/ lost in a self-service...How we Snack on Information (how not to get forgotten/ lost in a self-service...
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
 
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...
Lurkers Into Leads:  11 Hacks to Connect with the 99 Percent (The Silent Majo...Lurkers Into Leads:  11 Hacks to Connect with the 99 Percent (The Silent Majo...
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...Nick Kellet
 
No Such Thing as Social Media
No Such Thing as Social MediaNo Such Thing as Social Media
No Such Thing as Social MediaNick Kellet
 
Guten free : get out of gutenberg free
Guten free : get out of gutenberg freeGuten free : get out of gutenberg free
Guten free : get out of gutenberg freeNick Kellet
 
Publish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy stepsPublish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy stepsNick Kellet
 
Media Platforms Emerge: 2004 onward - The rise of Embeddability
Media Platforms Emerge:  2004 onward - The rise of EmbeddabilityMedia Platforms Emerge:  2004 onward - The rise of Embeddability
Media Platforms Emerge: 2004 onward - The rise of EmbeddabilityNick Kellet
 
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Nick Kellet
 
7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015 7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015 Nick Kellet
 
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
 
50 Shades of Dark Social - Exploring the Dark Side of Digital Media
50 Shades of Dark Social - Exploring the Dark Side of Digital Media50 Shades of Dark Social - Exploring the Dark Side of Digital Media
50 Shades of Dark Social - Exploring the Dark Side of Digital MediaNick Kellet
 
10 TRICKS TO TRYING AGAIN
10 TRICKS TO TRYING AGAIN10 TRICKS TO TRYING AGAIN
10 TRICKS TO TRYING AGAINNick Kellet
 
Where Do customers Come From?
Where Do customers Come From?Where Do customers Come From?
Where Do customers Come From?Nick Kellet
 
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Nick Kellet
 
Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Nick Kellet
 
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...Nick Kellet
 
Value & Emotion: Create vs curate - Alone vsTogether
Value & Emotion: Create vs curate - Alone vsTogetherValue & Emotion: Create vs curate - Alone vsTogether
Value & Emotion: Create vs curate - Alone vsTogetherNick Kellet
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...Nick Kellet
 

Más de Nick Kellet (20)

Card Deck Creators - Values for Creating A Digital Card Deck on Deckible
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleCard Deck Creators - Values for Creating A Digital Card Deck on Deckible
Card Deck Creators - Values for Creating A Digital Card Deck on Deckible
 
Card Deck Lovers - Values for Uising Digital Card Decks on Deckible
Card Deck Lovers - Values for Uising  Digital Card Decks on DeckibleCard Deck Lovers - Values for Uising  Digital Card Decks on Deckible
Card Deck Lovers - Values for Uising Digital Card Decks on Deckible
 
Card-Decks, Deckible & The Creative Economy
Card-Decks, Deckible & The Creative EconomyCard-Decks, Deckible & The Creative Economy
Card-Decks, Deckible & The Creative Economy
 
How we Snack on Information (how not to get forgotten/ lost in a self-service...
How we Snack on Information (how not to get forgotten/ lost in a self-service...How we Snack on Information (how not to get forgotten/ lost in a self-service...
How we Snack on Information (how not to get forgotten/ lost in a self-service...
 
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...
Lurkers Into Leads:  11 Hacks to Connect with the 99 Percent (The Silent Majo...Lurkers Into Leads:  11 Hacks to Connect with the 99 Percent (The Silent Majo...
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...
 
No Such Thing as Social Media
No Such Thing as Social MediaNo Such Thing as Social Media
No Such Thing as Social Media
 
Guten free : get out of gutenberg free
Guten free : get out of gutenberg freeGuten free : get out of gutenberg free
Guten free : get out of gutenberg free
 
Publish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy stepsPublish slides to instagram in 5 easy steps
Publish slides to instagram in 5 easy steps
 
Media Platforms Emerge: 2004 onward - The rise of Embeddability
Media Platforms Emerge:  2004 onward - The rise of EmbeddabilityMedia Platforms Emerge:  2004 onward - The rise of Embeddability
Media Platforms Emerge: 2004 onward - The rise of Embeddability
 
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...
 
7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015 7 must read tips to simplify content marketing planning in 2015
7 must read tips to simplify content marketing planning in 2015
 
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...
 
50 Shades of Dark Social - Exploring the Dark Side of Digital Media
50 Shades of Dark Social - Exploring the Dark Side of Digital Media50 Shades of Dark Social - Exploring the Dark Side of Digital Media
50 Shades of Dark Social - Exploring the Dark Side of Digital Media
 
10 TRICKS TO TRYING AGAIN
10 TRICKS TO TRYING AGAIN10 TRICKS TO TRYING AGAIN
10 TRICKS TO TRYING AGAIN
 
Where Do customers Come From?
Where Do customers Come From?Where Do customers Come From?
Where Do customers Come From?
 
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...
 
Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media Six Heartfelt Truths of Social Media
Six Heartfelt Truths of Social Media
 
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...
How will you leverage Zapier and 400+ Apps to Integrate Social Content on Lis...
 
Value & Emotion: Create vs curate - Alone vsTogether
Value & Emotion: Create vs curate - Alone vsTogetherValue & Emotion: Create vs curate - Alone vsTogether
Value & Emotion: Create vs curate - Alone vsTogether
 
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...Infosnackers Guide to the Galaxy:  Embracing Short Form, Ephemeral & Realtime...
Infosnackers Guide to the Galaxy: Embracing Short Form, Ephemeral & Realtime...
 

Último

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 

Último (20)

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 

10 Reason You’ll Love Lists and Lists Posts for Your Blog and Customer Engagement

  • 1. 10 Reason You’ll Love Lists Why Lists Bring Amplification & Social Listening Engagement to Your Content Marketing Feedback Curation Strategy Static vs Dynamic Collaboration Crowdsourced SEO Community Market vs Feature Read/Write Inside the Post Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 2. Why Today’s Lists Suck... Today, you may use lists in your content marketing, but do you think of them as a “category” ie something to manage and grow publisher and bloggers know the power of lists (more on that shortly) Today, your lists are static. They get old. They decay. Today, you use HTML tags like “<li>” or “<p>”. Your lists get lost and forgotten inside blog posts (just text) Lists are not interactive. Lists are not treated as a “Content Asset” People can’t vote or sort and they certainly cannot contribute. You ask people to suggest, but you send them to the comments section to add and reference content http://www.flickr.com/photos/syauqee/ 4941289790/sizes/l/in/photostream/ That’s a disconnect. Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 3. Lists 10 Ways Lists Impact Content Marketing Listening Thinking & Strategy Time to rethink your content strategy around Feedback Curation lists & the consumer Static vs Dynamic Collaboration Crowdsourced SEO Community Stovepipe vs Unity Read & Write Inside the Post Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 4. Reflecting on 2012, Moving to 2013 I made this deck to reflect on a collection of blog posts I wrote in 2012 I’ve linked back to the 10 blog posts within the deck I contrast “old” vs “new” models for using Lists as Content Marketing I argue you should be using lists because lists work. Lists = Eyeballs I’ve included extracts from Jon Morrows “Headline Hacks” ebook Listly rethinks lists. We give your audience a voice Today, old model lists are fragmented and forgotten, our mission at Listly is to change that AND make lists more useful/fun We believe lists should be part of every content marketer’s toolkit Lists work because people love lists. Lists are quick to skim, read, digest and share http://www.flickr.com/photos/jdhancock/3682454059/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 5. Headlines Matter This free eBook is a must read for any digital marketer Jon Morrows’s eBook on headline hacks will help you see why 30% of your content should be List Posts http://headlinehacks.com/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 6. List Posts = Headline + Content Lists posts get most List posts get most eyeballs shares =30% =70% % of posts that are % of “List Posts” in “Lists Posts” “Most viewed content” Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 7. 30% of Headline Hacks=Lists 1/3 7 Warning Signs That [Blank] ....... 9 Lies [Group of People] Like to Tell 13 Things Your [Trusted Person] Won't Tell You 5 Little-Known Factors That Could Affect Your [Blank] http://headlinehacks.com/ 10 Shortcuts for [Completing Tedious Process] in Record Time... 101 [Blank] Hacks: A Cheat Sheet for [Blank] Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 8. 30% of Headline Hacks=Lists 2/3 7 [Blank] Mistakes That Make You Look Dumb 5 [Blank] Mistakes That Make You [Look/Sound] Like a [Blank] 11 [Blank] Mistakes You Don't Know You're Making 7 Ways to [Do Something] http://headlinehacks.com/ 101 [Blank] for [Event/Cause/Process] 72 Killer Resources for [Audience/ Process] [Famous Person’s] Top 10 Tips for [Blank] Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 9. 30% of Headline Hacks=Lists 3/3 7 Surprising Reasons [Blank] The 5 Laws for [Blank] 7 Steps to [Blank] Get [Blank]! 10 Ideas That Really Work http://headlinehacks.com/ 7 Things Your [Audience] Needs to Hear You Say The Top 10 [Blank] 7 [Blank] Secrets Every [Audience] Should Know Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 10. Lists Amplify Your Story With Listly Content platforms Get your content are the norms seen Videos go to Youtube Make an impression Slides go to Slideshare Lists are easy to share Lists go to Listly Lists are easy to Without Listly embed You are just using Lists let people help raw text/HTML. you Lists have a fraction People will find your of their appeal listly list Via your blog, via SEO and via List.ly http://www.flickr.com/photos/jepoirrier/6703754863/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 11. 10 Ways List.ly ReThinks the use of Lists as Content Community Are you Listening We connect around our passions much If you aren’t letting people contribute more than our geography you are missing out Dynamic Content Curation from Building Blocks Extend, rank & comment. We don’t Content creation is hard to scale vs expect to have fixed linear content curation is more accessible Duty to Give Feedback Feedback Makes Better Content The shift from me to we. We expect to Publish once is an outdated mindset. have our opinions heard Living content keeps your content fresh. Collaborative Consumption Crowdsourcing SEO We read a share together. Just one Sharing evolving content brings long author knowing best is old model term SEO growth and traffic Read/Write Continuum Shift to Inside the Post Create then consume is no more Everyone is a publisher not just a commentatior Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 12. Lists form Community Old Model: New Model: Information Hierarchy Information Network Publisher distributes Community forms content to consumers around Content Broadcast / Disseminate Sharing knowledge Publisher knows best Wisdom of Crowds Location defined our Everyone helps access People connect around passions from anywhere http://www.nickkellet.com/2012/03/community-lists-form-communities-youll-never-list-alone-again/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 13. Static/Linear vs Fresh/Linked Old Model: New Model: Lists = Lists = Static & Linear Evolving & Interactive Lists = Lists = simply “text” Reusable content List = Lists = Text in your blog “embeddable” content lists can be shared and embedded many times. http://www.nickkellet.com/2012/03/creating-curating-collections-interactive-evolving-trumps-linear-fixed/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 14. Stovepiped vs Unified Old Model: New Model: Proprietary Utility/ Service Lists are a Feature Lists = Platform Feature of Apps Lists = reusable content Feature of Blog Posts Lists = unify/unity http://www.nickkellet.com/2012/03/list-collections-open-platforms-markets-vs-proprietary-feature/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 15. Feedback = Better Content Old Model: New Model: Publish Once Constant Refresh Content = Static Change is constant List Metrics = Post Lists have own life and Metrics own metrics Lists = Part of a Post Lists = Content Feedback = via Feedback via Listly or any comments embed http://www.nickkellet.com/2012/03/list-collections-open-platforms-markets-vs-proprietary-feature/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 16. Collaborative Consumption Old Model: New Model: The Lone Expert – The Many Eager Contributors. Journalist/ The Blogger Co-Creation meets Co- Curation We know everything. Here it is. More next Start a list, but leave week obvious gaps Concluded Writing Unconcluded writing No room for contribution Lots of room for people to contribute http://www.nickkellet.com/2012/03/rethinking-content-creation-in-the-age-of-collaborative-consumption/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 17. Reading/Writing Continuum Old Model: New Model: Write once. Publish. Writing Never Ends Move on. Reader is the consumer Reading is Never Alone. It’s a continuum There is a clear distinction between Everyone wants to be a reading and writing contributor, a writer Everyone is a producer http://www.nickkellet.com/2012/03/the-reading-writing-continuum/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 18. Are You Listening Old Model: New Model: Monolog – Spectators / Dialog – Participation & Consumers Contribution Lists are born perfect. No Lists are a way to engage need to listen your audience No Feedback Required Lists are a way to listen N http://www.nickkellet.com/2012/03/are-you-unlistening-are-you-ignoring-feedback/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 19. Curation: Building Blocks Old Model: New Model: Creation - Ex Nihilo Creation AND Curation Highly Skilled ReInvent/Copy/ ReCombine Distills and Filter http://www.nickkellet.com/2012/03/curation-standing-on-the-shoulders-of-giants/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 20. Crowdsourced SEO & Social Combine Old Model: New Model: We crave “more” and Get more from less “new” content content Publish & Promte for Content & Sharing drive temporary Spike SEO (Stumble, Reddit, Cross- Keep the content post, Collaborative sharing evolving day by day. etc) Keep seeking input and feedback from your comunity Make better content http://www.nickkellet.com/2012/03/10-examples-crowdsourced-seo-works-google-search-has-social-smarts/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 21. Engagement Shifting Inside the Post Old Model: New Model: Engagement on Blogs is Engagement is inside the via Comments (Below the Post (via SEO rich Post) embedded content) Blog Post Are Fixed Posts = Living Content Content Posts have a LifeCycle Posting = Start and End of Life Lists can exist in many posts, so engagement is shared (social proof is shared) http://www.nickkellet.com/2012/03/beliefs-engagement-shift-the-battle-for-the-inside-of-the-post/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 22. Image Credits I’ve credited the images inside this post on the http://www.flickr.com/photos/ mirwav/4880450085/lightbox/ blog post where they are featured They are licenced under http://www.flickr.com/photos/ unitopia/3447628652/ http://www.flickr.com/photos/ candiedwomanire/104320826/ Creative Commons via Flickr.com http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ nomadic_lass/5554472053/ gnuckx/3207766497/ jeffmikels/3845418669/lightbox/ http://www.flickr.com/photos/carbonnyc/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ http://www.flickr.com/photos/ 223671777/sizes/z/in/photostream/ feeliz/4095654754/lightbox/ vinothchandar/4760184811/lightbox/ jdhancock/3574716051/ Copyright Boomylabs 2011-2013 Thursday, 10 January, 13
  • 23. Questions? Try List.ly http://list.ly/ Want to Know How to Begin? Just Like Blogging... Read other people’s lists, comment and contribute Then make your own lists Try List.ly as a Brand, a Blogger or a Publisher Embedding is what drives Listly. It’s what drives SEO to your site http://list.ly/publishers/landing Email or Tweet me nick@list.ly or @nickkellet or @listly Check out our Facebook Page https://www.facebook.com/listlyapp Copyright Boomylabs 2011-2013 Thursday, 10 January, 13