1. Hello.
It’s Mobile Interactive Group.

2. Over 300 successful relationships
Presented to: www.migcan.com
Company: Mobile Interactive Group mobile@migcan.com
Presented by: A B Person
Date: Page
2

3. Growth in the appetite for mobile
interaction…

4. No sector Winners (or Losers)…

5. No sector winners….
Total 4q09 1q10 2q10 3q10 4q10 1q11 2q11 3q11
Financial
Services &
Insurance
Services 7.12% 7.28% 7.46% 7.67% 7.94% 8.26% 8.63% 8.90%
Retail 11.39% 11.57% 11.77% 12.01% 12.31% 12.67% 13.10% 13.40%
FMCG 5.15% 5.27% 5.39% 5.55% 5.74% 5.97% 6.24% 6.44%
Mobile
Network
Operators 20.02% 20.22% 20.44% 20.71% 21.04% 21.44% 21.91% 22.24%
Automotive 4.06% 4.15% 4.25% 4.38% 4.53% 4.71% 4.92% 5.08%
Travel 6.91% 7.06% 7.24% 7.44% 7.70% 8.01% 8.38% 8.64%
Sports &
Leisure 5.97% 6.11% 6.26% 6.44% 6.66% 6.93% 7.24% 7.47%
Gaming 3.94% 4.02% 4.12% 4.24% 4.39% 4.57% 4.77% 4.92%
None of the
above 35.44% 34.32% 33.07% 31.56% 29.69% 27.43% 24.80% 22.92%
Total 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%

6. No increase in quantity of relationships…

7. No increase in Quantity
Total 1Q12
Don't know 9.88%
None 47.55%
1-3 29.02%
4-8 5.16%
8+ 1.76%

8. No increase in frequency…

9. Huge Competition…

10. Which Channels?…

11. Which Channels?
• Email falling 8% over the last 2 years
• Will fall 5% over the next year
• 5% - 20% of emails opened on a mobile device
You have to be mobile

12. What do they
want you to
say?...

13. What do they want you to say?
• 2/3 want Loyalty and information
• Women 7% higher preference for sales
promotion (38%)
You have to provide Services, not just Messages

14. How do they want to give you information?…

15. How do they want to give you
information?
• 20% of preferred methods are mobile
• 70% Web
• 10% Expect you to get it from other
interactions
• The rest are Call Center
You have to be Social

16. The publishing paradigm is not enough…

17. The publishing paradigm is not enough
Message
Digital Mobile Social

18. Multi Channel Automation
Message
Digital Mobile Social

20. Thank you
David Glennie
Chief Innovation Officer
T: 07540 765 623
E: david.glennie@migcan.com
Presented to: www.migcan.com
Company: Mobile Interactive Group mobile@migcan.com
Presented by: A B Person
Date: Page

21. Thank you
David Glennie
Chief Innovation Officer
T: 07540 765 623
E: david.glennie@migcan.com
Presented to: www.migcan.com
Company: Mobile Interactive Group mobile@migcan.com
Presented by: A B Person
Date: Page

22. Thank you
David Glennie
Chief Innovation Officer
T: 07540 765 623
E: david.glennie@migcan.com
Presented to: www.migcan.com
Company: Mobile Interactive Group mobile@migcan.com
Presented by: A B Person
Date: Page