Presentation to MILE conference on the balance between economic sustainability and open academic access of e-content

1. HOW TO MANAGE YOUR COLLECTIONS: UNITING ACADEMIC RESEARCH AND COMMERCIAL DEMAND FOR PICTURE COLLECTIONS 28.01.09

2. We believe that everyone everywhere should have the right to access, use and benefit from cultural collections. Our aim...

3. Collections Law Commerce Technology Knowledge Consumers Collections Trust

4. UK Social Enterprise Independent 12-15 staff Based in London & Cambridge About us...

5. The new Collections Management... Collections Development Collections Knowledge Collections Care Collections Access

6. BSI PAS 197: A Code of Practice for Collections Management A joint standard for museums, archives and libraries Emphasising collections as the core ‘product’ of cultural institutions Looking at collections through the eyes of the consumer Understanding the different models of using collections Prioritising content creation against a known demand...

8. The next stage.... Consolidating the content Going back and adding value Integrate, aggregate, federate Understanding the business model for cultural material Competitive, not sustainable

9. OpenCulture Open as in ‘Open Source’ Bringing together DCMS, MLA, BBC, London2012, C4, Arts Council etc. Looking at the ‘Digital Agenda’ in its broadest sense Sharing intelligence about future priorities Building the Grid...

10. Mass-market audiences Mass-market services Grid Cultural databases Sector-specific services Sector-specific audiences

11. The market for cultural content... Internal (management) Public Access Educational Commercial

12. The market for cultural content... Internal Public Academe Money Stock control – what is it, where is it, do we own it, do I need to conserve it? Discovery & entertainment – what have you got, can I see it, what do you know about it? Research – what have you got that relates to my work, what do you know about it? Use – what have you got that I can use to illustrate/advertise my product, can I use it, how much will it cost?

13. The answer Internal (management) Public Access Educational Commercial METADATA!

15. From inventory to product... Digitising material creates a product There is a ‘commercial’ demand for that product Cataloguing and describing the product adds value to it Internal processes and systems still emphasise stock control We need to adjust our priorities when creating this product to ensure that it is fit for purpose Put it this way – we can use public investment to create a commercial product which promotes the sustainability of our industry, but only if we do our job properly, use sensible standards and care about copyright & licensing...

16. Unlocking Knowledge Joint Collections Trust/British Library/Strategic Content Alliance initiative Driving understanding of licensing as a central mechanism for enabling distributed use of digital cultural content Lobbying for a conducive legislative environment Investigating collective licensing Looking for cost-effective, proportionate solutions which mitigate risk and promote use (both direct and aggregated)

17. The motivations to meta-describe It satisfies your public-service remit It promotes confidence It enables innovation It encourages partnership and opportunity It adds commercial value It turns collections from a liability to an asset

18. Contact... Nick Poole Chief Executive Collections Trust 01223 316 028 www.collectionstrust.org.uk www.collectionslink.org.uk www.culturalpropertyadvice.gov.uk www.discs-uk.info