This document discusses how brands can encourage their communities to pin content to grow their business on Pinterest. It provides key Pinterest statistics like 176 million registered users and highlights how top brands engage on the platform. The document outlines winning pinning strategies for brands like sharing behind the scenes content, sparking ideas, and driving traffic. It emphasizes the importance of creating unique, visual content in real-time for Pinterest and things to keep in mind like legal issues, measurement, and top performing brands on the platform.

1. nick westergaard | branddrivendigital.com
social spotlight
BRAND DRIVEN digital
pinterestHow Encouraging Your Community to Pin
Your Content Can Grow Your Business

2. pin my what …?
Photo via Flickr user aotaro

3. nothing new
Photo via Flickr user Quin Dombrowski

4. an Iowa connection
Photo via Flickr user Anya_

5. pinterest social spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember

6. By the Numbers
1

7. 176 millionregistered users
Source: TechCrunch

8. 100 millionmonthly active users
Source: VentureBeat

9. 50 millionitems have been pinned to date
Source: Simply Measured
over

10. 2 billionsearches per month
Source: Simply Measured
pinterst users make over

11. 75%say pinterest is the best place
to find new interests
Source: Simply Measured

12. 67%say pinterest is the place where
they come to express creativity
Source: Simply Measured

13. 75 billionideas saved
Source: Simply Measured

14. 85%of pinterest users are female
Source: Simply Measured

15. 42%of adult women in the US use pinterest
Source: Simply Measured

16. 30%of all social media users Use pinterset
Source: eMarketer

17. 10%buyers from pinterest are 10% more likely
to buy than others and spend 10% more!
Source: eMarketer

18. they buy more and spend more
Source: TechCrunch

19. middle of the pack in brand awareness

20. high overall usage

21. $11 billion
the reported value of pinterest is
Source: VentureBeat

22. How Brands Engage
2

23. 76%of interbrand 100 use pinterest
Source: Simply Measured

24. 42%of interbrand 100 post monthly
Source: Simply Measured

25. high brand adoption
Source: The State of Social Marketing (Awareness)

26. strong referral traffic for brands
Source: Mashable

27. anatomy of a profile

28. what can you pin?
‣ Upload, save, and sort items or “pins”
‣ Curate online content via “Pin It” buttons
‣ 3 categories — photos, videos, gifts (Note - you can assign a price to a gift)
‣ Organize pins on “boards”

29. winning pinning strategies
Photo via Flickr user Nrbelex

30. sharing history

31. sparking ideas

32. brand building

33. provide inspiration

34. encourage product use

35. behind the scenes

36. align your brand with your users’ lives

37. drive traffic to your web content

38. sell products!

39. can’t set it and forget it
Photo via Flickr user Vladimer Shioshvili

40. better fit for certain sectors
‣ Lifestyle — Food, Travel, Sports, Pets
‣ Design-Focused — Architecture, Interior design, Industrial design,
Technology
‣ Event-Driven — Weddings, Entertaining, Seasonal
‣ Apparel — Men’s, Women’s, Kids; High Fashion to Sportswear; Accessories
‣ Media/Publishing — TV Shows, Magazines, Websites

41. organic strategystill rules for long-term growth on pinterest
while buyable & promoted pins are useful

42. unique contentyou can’t just recycle what you’re sharing elsewhere
pinterest requires its own

43. real-timeas opposed to using a scheduler
pinning is better in

44. visual contentand driving e-commerce
best uses for pinterest:

45. Things to Remember
3

46. the mechanics of pinning
Photo via Flickr user Ano Lobb

47. pinterest legal issues
‣ Pinterest has a notification system that enables copyright holders to
request content be removed
‣ A “nopin” HTML tag was released by Pinterest to allow copyright holders
to block pinning actions
‣ Digital Millennium Copyright Act protects Pinterest but not you
‣ Added automatic attribution for content from YouTube, Flickr, Behance,
and Vimeo

48. pinterest measurement
‣ Engagement data — Total number of followers
‣ Sharing data — Repins from others
‣ Referring links on site
‣ Sales — direct or indirect

49. ‣ L.L. Bean
‣ Nordstrom
‣ Lowe’s
‣ KEEN
‣ Modcloth
‣ Lululemon
‣ Birchbox
‣ Anthropologie
‣ Real Simple
‣ HGTV
Top 10 Brands on pinterest
In no particular order

51. #UIMKTG
@nickwestergaard

52. nick@WESTERGAARD.COM
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