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Nick Westergaard
Nick Westergaard

How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

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BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Soundbites 
 and Stories Communicating Your Message Effectively 
 Among Today’s Distracted and Digital Media
1 The Media 
 Coverage Problem
We All Want Coverage But …
How to We Leave Tasty Soundbites? Photo via Flickr user weather-systems
2 How to Tell 
 Your Story
Photo via Flickr user klynslis Be Available
Do Your Homework Photo via Flickr user levinardo
MORE ISN’T ALWAYS BETTER SOMETIMES IT’S JUST 
 MORE
THREE IS ALL YOU NEED
‣ Key Benefits ‣ Emotions Evoked ‣ Beginning > Middle > End HOW TO USE YOUR 3?
– larry smith, founder of six-word memoir® project LIMITATIONS force us to be more CREATIVE.”“
Share with Your Team Photo via Flickr user bengrey
Check for Red Flags Photo via Flickr user freddieboy
Photo via Flickr user infomatique Be Yourself
Repetition Photo via Flickr user garyknight
Know Your Plugs Photo via Flickr user freddieboy
Ask Your Own Questions Photo via Flickr user dbrekke
3 Next Steps
To Recap ‣ Be Available ‣ Do Your Homework — 3 Things ‣ Be Yourself ‣ Don’t Forget Your Own Questions ‣ BONUS …
Conversation Framework ‣ Education — Academic, athletic, and artistic opportunities ‣ Recreation — From the speedway to concerts in the park … ‣ Location — "The Middle of Everywhere"
Stand Out with Contrast Photo via Flickr user dbrekke
4 Panel 
 Discussion
nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard

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