This document provides a monthly updated list of brands and companies that have a presence in virtual worlds. It includes over 30 brands from various industries such as financial services, automotive, fashion, and technology that have virtual stores, events, recruitment, product demonstrations, and other engagements in virtual worlds. Some employee-based brand presences are excluded from the list.

1. The definitive guide
to brands in virtual worlds

2. This report is updated every month as
new brands and companies go virtual.
Some brands with employee-based
presences are excluded.

3. A

4. ABN Amro

5. Financial services advice
in a virtual world

6. Accenture

7. New product
demonstrations
Brand tie-in with Reuters

8. Acura

9. Orientation
Brand tie-in with Reuters

10. Adidas

11. Virtual store
Pre-launch of real
world shoe - The
Microride
Brand extension

12. Ajax
FC

13. Virtual store
Community building
Pre-launch of real
world shoe - The
Microride
Streaming matches

14. AMD

15. In-world events
Developer platform

16. AOL

17. Streaming concerts
Community building
In-world gaming
Entertainment destination

18. American Apparel

19. Virtual store

20. Armani

21. Autodesk

22. In-world software
training
Developer events

23. B

24. Banking services for kids
Bankinter in
Whyville

25. Ben and
Jerry’s

26. Bershka
Ben and
Jerry’s

27. BNP Paribas

28. Virtual recruitment
Sponsorship
promotion

29. BMW

30. Prototype demos
Showcase for new
ideas

31. C

32. Calvin
Klein

33. Integrated marketing

34. Canada Post

35. Cisco Systems

36. In-world events
Downloadable
product information

37. Citroen

38. CNet

39. Technology reporting and events

40. Coldwell Banker

41. Virtual real estate management

42. Comcast

43. Entertainment

44. Avatar
customisation
Colgate

45. COSMOGirl

46. Crown Plaza

47. Virtual meeting service
Customer service
Sales