A KZero Worldswide presentation looking at the use of virtual worlds/MMOs by real world brands.

1. A Brand New World
Virtual Worlds, Virtual Goods and Brand-Led Engagement

2. Brand and IP-driven companies across
multiple categories are actively moving
into the virtual worlds/goods & MMO sectors

3. About KZero

4. KZero services
Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented
reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development, user
analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

5. Clients

6. Media References

7. Which Sectors
Which types of companies are creating virtual worlds?

8. Which Sectors?
Books
Magazines
Movies
TV
Toys
Games

12. Branded Worlds
Companies with their own virtual worlds/MMOs

13. Toys and Games
Branded Worlds
Companies with their own virtual worlds/MMOs

26. In Development

29. In Development

30. Music
Branded Worlds
Companies with their own virtual worlds/MMOs

34. Books
Branded Worlds
Companies with their own virtual worlds/MMOs

35. In Development

36. Movies
Branded Worlds
Companies with their own virtual worlds/MMOs

43. TV
Branded Worlds
Companies with their own virtual worlds/MMOs

44. In Development

45. In Development

46. Related Presentations/Reports

47. kzero.co.uk