1. Virtual Worlds:
Industry & User Data
Universe Chart for Q3 2010
Thursday, 30 September 2010

2. About KZero
Consulting, Analytics, Insight
Thursday, 30 September 2010

3. KZero services
Sectors: Virtual worlds, branded virtual goods, casual/social gaming,
3D gaming, augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development,
user analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy,
social game strategies
For VC’s/Investors: Deal-flow, investment analysis, market sizing
Thursday, 30 September 2010

4. Clients
Thursday, 30 September 2010

5. Media References
Thursday, 30 September 2010

6. GrowthGrowth byAge
Registered Account
by Segment
Thursday, 30 September 2010

7. Total registered accounts
Age 2009 2010
Range Q1 Q2 Q3 Q4 Q1 Q2 Q3
5 to 10 77m 114m 152m 179m 190m 211m 219m
10 to 15 246m 334m 367m 392m 413m 444m 468m
15 to 25 73m 99m 117m 193m 237m 273m 288m
25+ 18m 21m 23m 25m 27m 30m 34m
Total 414m 568m 659m 789m 867m 958m 1009m
Thursday, 30 September 2010

8. Total registered accounts
1,200m
1,100m
1,000m
900m
800m
700m
600m
500m
400m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10
Thursday, 30 September 2010

9. Total registered accounts: Quarterly growth
200m
150m
100m
154m
130m
91m 50m
78m 91m
Q2 09 51m
Q3 09 0m
Q4 09
Q1 10
Q2 10
Thursday, 30 September 2010
Q3 10

10. Q3 2010: total registered accounts 500m
375m
468m 250m
219m 288m 125m
5-10
10-15 0m
15-25 34m
Age Group 25+
Thursday, 30 September 2010

11. Total registered accounts
1200m
1000m
5-10 10-15 15-25 25+
800m
600m
400m
200m
0m
Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10
Age Group
Thursday, 30 September 2010

12. Q-on-Q Growth: net increase in reg. accs. 50m
Q1 10 Q2 10 Q3 10
40m
30m
20m
10m
5-10
10-15 0m
15-25
Age Group 25+
Thursday, 30 September 2010

13. Universe Chart
Average age and registered accounts
Thursday, 30 September 2010

14. Launch or Open Beta
Start Date
6m 7m
Previous Quarter Closed
Registered Accounts Current Total
Registered Users
Thursday, 30 September 2010

15. Age 5
kzero.co.uk
Virtual Worlds 2011
Jumpstart
Word World
Registered Accounts Utherverse (35) 7m
22m Second Life (36) 2m WebKinz Jr
7m
FooPets
Q3 2010
Ag
Roblox
Turtle
e8
e3
MicaZook 1m Sea Pals/Shidonni
Ag
0+
2010
Planet
1.8m
19m Liv World
Live or open beta 5m 1.5m 3.1m Chapatiz
orld
Xulu Blue Mars 17m 1.4m Dinokids
zie W
Twinity
wn
3m
Launched in 1.2m 3m
Bunny To
Wow
orld
15m Hello Kitty Online
1m
2.5m ies
gi W
Closed 2m dd 3m Pixie Hollow
Echoverse 13m bu
Woo
2m 2009 1m Eco 2m DizzyWood
oo
Closed beta / in development 5m Fantage
KaZ
Meetius 2m WebKinz
Zoo
16m
1.2m 19m Buildabearville
iLand
Planet Hot Wheels
18m 2m Binweevil
No data shown for worlds 10m 17m 19m
Hand
under 1m registered accounts. Just Leap In 15m Beanie Babies/Pandanda
Includes estimates. 2008 11m Allstar Buddies/Littlest Pet Shop Online
Copyright KZero 2006-2010 5m
GeoSim 3dChat Action Jetz/Ridemakerz
3m Bear League/Innerstar Uni
CyberTown 19m Barbie Girls
BrainNook
Omnidate 18m World of Cars/Kung Fu Panda
17m Animal Jam
2007 15m
16m
eRepublic 2m 1m Ekoloko
Tom & Jerry
Sponsored by 12m 110m Poptropica Sponsored by
Weopia 83m 105m
Geolania 20m 40m 76m 80m Philanthrokidz
Amazing Worlds 1.5m 1.8m Action Allstars
1m 4m 7m 12m 18m 25m 27m Moshi Monsters
Age 25 2011 2010 2009 2008 2007 2007 2008 2009 2010 2011
3m Chimpoo
Age 10
Yoowalk
2m
1.5m Camp Pete/Garden Party
3m
Project MyWorld Scenecaster 4m Franktown Rocks
Brit Chicks Digital Dollhouse
45m 3m 5m 8m Imagine
Fellowship 50m 8m 9m Fusion Fall Audree’s World
12m 55m 10m
2007 58m 12m Free Realms
30m 60m
Citzalia 19m 63m Neopets World of Music
35m
Dofus 20m 22m
Avalon
28m 3.8m Chimpoo
30m 30m
Empire of Sports ty 35m 32m Vizwoz/Roblox
Viva 40m 40m Club Pony Pals
Football Superstars 46m 45m
1m 2008 1m 2.8m 47m Club Penguin
51m
2m 6m 3m 3m 3m Lego Universe
19m
IMVU 57m 17m 4m
blin
2.3m 12m 5m 4m Cartoon Doll Emporium
We
8m 5m
7m
13m 24m 11m Baobab Planet
6m
SmallWorlds 3m ee 7m 8m 21m 1.2m Star Team
b Coo 15m 3m
13m 6m
Clu 9m 12m 26m 2009 Spineworld
1.2m 124m 13m 14m
1m 16m 26m 3.7m 6.3m
10m 13m 16m Adventure in Oz
Shadow Cities 1.7m 20m 15m 4m Whyville
1.6m 3.8m 135m 30m
n
14m 30m
RocketO
5m 18m
25m 2m 16m
148m 42m 6.5m
Habituales 27m 32m 6m GoSupermodel
11m 16m 2.5m 4.1m
RezLive 30m 158m 2010 46m
7m
Home 3m 17m 17m The Mummy
Frenzoo
2.7m
Ag
7m
0
Howrse
Universe of Faith 168m
e2
sMeet Planet Cazmo
e1
32m
Ag
3m
3
Auto Club Revolution Meez Gaia Saddle Club
36m
175m 69m 18m 8m Outspark Star Fever Agency
3.2m 15m Habbo Stardoll
Mamba Nation WeeWorld Girl Sense
Cosmopax 2011
Universe of Faith
Age 15
Thursday, 30 September 2010
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18. Thursday, 30 September 2010

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20. Thursday, 30 September 2010