Amsterdam Marketing targets three main audiences: inhabitants, visitors, and companies in Amsterdam. Its strategy focuses on connecting and strengthening these groups and helping them choose Amsterdam. Statistics provided indicate there were over 16 million daily visitors to Amsterdam in 2014, with over 81 million total visitor nights spent in the city that year between domestic and foreign visitors. Additional facts about Amsterdam in 2015 include a population of over 811,000 inhabitants, 165 canals, 1281 bridges, 51 museums, 398 hotels with over 52,000 beds, and over 10,000 Airbnb listings.

1. NICO MULDER
Marketing Manager Amsterdam Marketing

2. INHABITANTS
VISITORS
COMPANIES
Target audiences

3. CONNECT
STRENGTHEN
CHOOSE
Strategy

4. Visitors # of days
Domestic Daily visitors 4.157.000 11.223.900
Over nights 3.054.400 35.333.600
Total 7.211.400 46.557.500
Foreign Daily visitors 651.100 1.333.500
Over nights 8.391.800 33.487.700
Total 9.042.900 34.821.200
Total 16.254.300 81.378.700
Visitors Amsterdam 2014

5. 811185
INHABITANTS
182
Amsterdam 2015

6. 165 CANALS
1281 BRIDGES
51 MUSEUMS
Amsterdam 2015

7. 398 HOTELS
52181 BEDS
10000+ AIRBNB’s
Amsterdam 2015

27. MUCHAS GRACIAS i
NOS VEMOS EN
AMSTERDAM!
Amsterdam: 2015