1. Head of Design: Nicole Hermans 1
Online Sales Analyst: Aniek Wiegers
10 – 01 –
Improving the online
experience
2012
2. CONTENTS
2
Sales conversion analysis
Customer survey
Recommendations and solutions
New web design
3. SALES CONVERSION RATES
3
online sales for returning
17% customers
23%
online sales for one-off
customers
11%
user abandonment during
registration or purchase
process
49%
users browsing only
4. SALES CONVERSION RATES
4
online sales for returning
customers
23%
online sales for one-off
customers
39%
7% user abandonment during
registration or purchase
process
31% users browsing only
12. If there are any remaining
questions:
Online Experience
767 5th Avenue
New York, NY 20048
United States of America
(212) 336-1440
audiowire@OE.com
www.online-experience.com