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Head of Design: Nicole Hermans                 1
Online Sales Analyst: Aniek Wiegers




10 – 01 –
                        Improving the online
experience
2012
CONTENTS
2




       Sales conversion analysis

       Customer survey

       Recommendations and solutions

       New web design
SALES CONVERSION RATES
3




                               online sales for returning
                   17%         customers
       23%
                               online sales for one-off
                               customers
                         11%

                               user abandonment during
                               registration or purchase
                               process
             49%
                               users browsing only
SALES CONVERSION RATES
4




                             online sales for returning
                             customers
           23%
                             online sales for one-off
                             customers
                       39%
      7%                     user abandonment during
                             registration or purchase
                             process
                 31%         users browsing only
EXPECTED RESULTS AUDIO
5
    WIRE
                 90
                 80
                 70
                 60
    Percentage




                 50
                 40                                  Profit margin

                 30
                 20
                 10
                 0
                      2011   2012 Year 2013   2014
CUSTOMER SURVEY
6



       Usability

       Navigation

       Content

       Copy-writing
RECOMMENDATIONS AND
7
    SOLUTIONS

       Simplify layout

       Reduce picture size

       More and better
        product information
RECOMMENDATIONS AND
8
    SOLUTIONS


     Minimise number of
      clicks

     Implement shopping
       cart

     Improve checkout process
NEW WEBDESIGN
CONCLUSION
10


        Sales conversion analysis
          Expected     results in the future

        Customers Survey
          Usability,   navigation, content and coppy-writing

        Recommendations and Solutions

        New Webdesign
Thank you for your attention
If there are any remaining
questions:
                Online Experience
                      767 5th Avenue
                 New York, NY 20048
             United States of America

                      (212) 336-1440
                 audiowire@OE.com
           www.online-experience.com

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Audiowire Powerpoint

  • 1. Head of Design: Nicole Hermans 1 Online Sales Analyst: Aniek Wiegers 10 – 01 – Improving the online experience 2012
  • 2. CONTENTS 2  Sales conversion analysis  Customer survey  Recommendations and solutions  New web design
  • 3. SALES CONVERSION RATES 3 online sales for returning 17% customers 23% online sales for one-off customers 11% user abandonment during registration or purchase process 49% users browsing only
  • 4. SALES CONVERSION RATES 4 online sales for returning customers 23% online sales for one-off customers 39% 7% user abandonment during registration or purchase process 31% users browsing only
  • 5. EXPECTED RESULTS AUDIO 5 WIRE 90 80 70 60 Percentage 50 40 Profit margin 30 20 10 0 2011 2012 Year 2013 2014
  • 6. CUSTOMER SURVEY 6  Usability  Navigation  Content  Copy-writing
  • 7. RECOMMENDATIONS AND 7 SOLUTIONS  Simplify layout  Reduce picture size  More and better product information
  • 8. RECOMMENDATIONS AND 8 SOLUTIONS  Minimise number of clicks  Implement shopping cart  Improve checkout process
  • 10. CONCLUSION 10  Sales conversion analysis  Expected results in the future  Customers Survey  Usability, navigation, content and coppy-writing  Recommendations and Solutions  New Webdesign
  • 11. Thank you for your attention
  • 12. If there are any remaining questions: Online Experience 767 5th Avenue New York, NY 20048 United States of America (212) 336-1440 audiowire@OE.com www.online-experience.com