1. Loop Product Development is a talented team of design
professionals who bring years of industry experience in
product design and development together, in one creative
house.
For all of your hard-line product development needs, we
provide innovative design solutions and a comprehensive
offering of development services. Our services include
trend analysis, concept ideation, presentation renderings,
spec packages, vendor communication, and product
TM
development management.

2. Royce Nelson
Royce is just a big kid who has taken his passion for play and has
combined it with his own creative ingenuity to become one of
the most innovative and knowledgeable design experts of toys
and children’s furniture. But his design abilities reach far beyond
the sand box, and extend to quality design solutions for us “big
kids” too, in the areas of indoor and outdoor furniture,
housewares, and accessories.
Ana Reza-Hadden
Ana’s expertise lies in her unique ability to marry form with
function, and just the right amount of feminine touch. The result
Our Team of her designs are exceptionally beautiful and quality products.
With fine art skills and an eye for detail, Ana offers innovative
and creative design solutions for consumer electronics, furniture,
hardware, housewares, and accessories.
Nicole Crncich
Nicole combines right brain with left brain – creativity with
business – and gets it all done. With years of experience in
marketing, product management, product development and
design, Nicole can identify trends, spot an idea that will sell,
offer a cost saving design tweak, and get product through the
development life cycle on time, on budget and looking beautiful.

3. Ideation
Whether you have a single product idea or want to take an
existing product and expand it into a successful range or
collection, we can help guide you through the idea generation
process. Using trend-based information, competitive market
analysis, sketching, and creative brainstorming, we’ll offer a
number of ideas and directions to choose from.
Design
Leave the details to us. From rough sketches and concepts, we
work to refine the design both aesthetically and functionally,
and consider solid, quality construction every step of the way.
Our Services We’ll bring designs to life through detailed drawings and 3-D
renderings, and provide manufacturing specifications to ready
designs for the next step of sampling or prototyping.
Product Development Management
If you have too much on your plate or are unfamiliar with the
development and manufacturing process, we can handle your
vendor communications for you. We can manage the sampling
review and revision process, and problem solve for material or
manufacturing issues. And with established systems of
organization and tracking, we can keep the development
process moving so you get your finished goods to market
on time.

4. Step 1: Ideation & Sketches
In the initial phase of design we will provide a number of different
concept sketches and design directions to choose from.
Step 2: Renderings
Once a design direction is selected, we will render the design in a
refined drawing that will show more detailed design elements and
provides several dimensional views of what the product will look
like in 3-D.
Our Process
Step 3: Specs
Once renderings are approved, our design team carefully works
out the fine details and dimensions of the design. Final artwork,
with manufacturing specifications, is prepared and ready to hand
over for sampling or prototyping.
Step 4: Prototype/Revisions/Final Sample
After review of the first sample or prototype, we will make any
necessary revisions to the artwork until a final sample is approved.
And if you like, we can manage the vendor communication
Images & designs property of Restoration Hardware

5. Clorox Pottery Barn
Housewares Decorative Accessories & Tabletop
Cucuyo Pottery Barn Kids
Baby Accessories Furniture & Hardlines
CL Gupta Inc. Pottery Barn Teen
Decorative Accessories Furniture & Hardlines
Design Within Reach Red Envelope
Furniture & Lighting Toys & Accessories
Diggin Interactive, Inc. Restoration Hardware
Sports Toys Baby & Child Furniture, Outdoor,
Hardware, Lighting, Bath,
Elsa L., Inc. Decorative Accessories
Accessories
Shabby Chic
Our Experience Fleurville Furniture & Accessories
Baby Accessories
Spin Master
Frog Design Kids’ Furniture
Consumer Goods
Target
J Winery Kids’ Play & Hardlines
Wine Accessories
Team Machina
JC Penney Toys
Home Accessories
Th.inc
Keen Furniture
Bags
TrueModern
Land of Nod Kids’ & Infant Furniture
Kids’ Furniture & Play
Wild Planet
Lexington Home Brands Toys
Kids’ Furniture

6. Our Portfolio
Housewares
Images & designs property of Restoration Hardware

7. Our Portfolio
Furniture
Images & designs property of Restoration Hardware, Land of Nod, Pottery Barn Kids & Landscape Forms

8. Our Portfolio
Kids
Images & designs property of Diggin Interactive, Pottery Barn Kids, Land of Nod, Hanspree & Cucuyo

9. Thank You! Contact Us:
Loop Product Development
by phone: 510-488-3154
by email: info@looppd.com