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Social Media in Live Events
         (SMiLE)
   Nicole Beale and Lisa Harris
         @nicoleebeale
           @lisaharris
The Team
#caasoton
• Project details are available from the Digital Economy USRG
  website
• 13,000 tweets using the #caasoton hashtag
• 430 photos on Flickr
• Our Vimeo videos have been viewed over 2,100 times, with
  viewers from 47 countries.
• Nearly half of the 450 conference delegates used #caasoton
  on Twitter before, during, or after the event
• 70 people registered as ‘virtual attendees’ with some 20
  additional twitter users joining in the conversations at random
• The CAA Conference website has a round up of social media
  activity
Outputs planned
• Series of posts for LSE Impact blog (top 5 read
  posts this month)
• 4 x MSc dissertations
• A practical guide to using social media at live
  events
• E-books
• PLE conference paper
• Development of code of conduct for the ethical
  collection, curation and archiving of social media
  data with Oxford e-Research Centre
Quotes
• “Almost everyone in this session has tweetdeck
  open or is tapping away on a phone. And it’s
  totally appropriate”
• “Amazing use of social media, accessability,
  connectivity. Set the bar VERY high for all future
  conferences”
• “If you have no social media account you are no
  one”
• “I think just looking at the twitter stream gives a
  skewed idea of what people really think is
  interesting or noteworthy”
Defining ‘Content’
Visualising the data




Image produced by Mark Borkum, @markborkum
Understanding the data




 Image produced by Mark Borkum, @markborkum
Understanding the data




 Image produced by Mark Borkum, @markborkum
Image produced by Tom Brughmans, @tombrughmans
Image produced by Tom Brughmans, @tombrughmans

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SMiLE project - Digital Literacies Conference - #caasoton #sotonde

  • 1. Social Media in Live Events (SMiLE) Nicole Beale and Lisa Harris @nicoleebeale @lisaharris
  • 3. #caasoton • Project details are available from the Digital Economy USRG website • 13,000 tweets using the #caasoton hashtag • 430 photos on Flickr • Our Vimeo videos have been viewed over 2,100 times, with viewers from 47 countries. • Nearly half of the 450 conference delegates used #caasoton on Twitter before, during, or after the event • 70 people registered as ‘virtual attendees’ with some 20 additional twitter users joining in the conversations at random • The CAA Conference website has a round up of social media activity
  • 4. Outputs planned • Series of posts for LSE Impact blog (top 5 read posts this month) • 4 x MSc dissertations • A practical guide to using social media at live events • E-books • PLE conference paper • Development of code of conduct for the ethical collection, curation and archiving of social media data with Oxford e-Research Centre
  • 5. Quotes • “Almost everyone in this session has tweetdeck open or is tapping away on a phone. And it’s totally appropriate” • “Amazing use of social media, accessability, connectivity. Set the bar VERY high for all future conferences” • “If you have no social media account you are no one” • “I think just looking at the twitter stream gives a skewed idea of what people really think is interesting or noteworthy”
  • 7.
  • 8. Visualising the data Image produced by Mark Borkum, @markborkum
  • 9. Understanding the data Image produced by Mark Borkum, @markborkum
  • 10. Understanding the data Image produced by Mark Borkum, @markborkum
  • 11. Image produced by Tom Brughmans, @tombrughmans
  • 12. Image produced by Tom Brughmans, @tombrughmans