This document was created for the purpose of assessment for BBus(Events) at Griffith University in 2011. ALL INFORMATION IS FICTIONAL.

1. The Game
Creating business leaders of the future at
Griffith University
© Splash Productions, 2011

2. Overview
• Current Situation
• Mission & Vision
• Operations
• Benefits
• Students
• Griffith University Dept. of Tourism, Leisure, Hotel & Sport Management
• Investors
• Financials
• Business Growth & Exit
© Splash Productions, 2011

3. Splash Productions
• Previous Griffith University graduates
• Collective 40 years industry experience
• QLD Hotels Convention 2010
• Australian Cancer Council Biggest Morning Tea 2011
© Splash Productions, 2011

4. Current Situation
• Queensland Tourism Awards
o Winner 2008, 2009, 2010 Tourism Education & Training award
• Qantas National Tourism Awards
o Winner 2010 Tourism Education & Training award
• Close ties with the Centre for Tourism, Sport & Service Innovation
Splash Productions, 2011

5. Current Situation
• Lack of peer-to-peer networking opportunities
o Considerable time spent getting to know assignment peers
 Quality of work suffers
o Little exploration of others' experiences
• Lack of professional networking opportunities
• Lack of real-world connections
• Little job support for graduates
• Lack of industry engagement
© Splash Productions, 2011

6. "Some of our past students are now
leaders in Queensland tourism & I
believe many of our present students
will be the industry's future leaders."
- Professor Kristine Toohey, Nov 2010
Head of Griffith University Department of Tourism, Leisure, Hotel & Sport Management
© Splash Productions, 2011

7. Mission Statement
networking,
The Game aims to create an environment that enables
mentorship, leadership & mutual
benefit for members, investors & mentors. The Game will achieve this
through fostering a network of current & future
HSL professionals.
© Splash Productions, 2011

8. Vision
To create a physical & virtual meeting place,
which will provide a forum that enables the communication &
networking of students with HSL
professionals. We plan to achieve this through securing funding from
investors, HSL departments & recruiting a portfolio of
influential HSL success stories. The long term
goal is to "franchise" this model into other HSL schools throughout the state.
© Splash Productions, 2011

9. Operations
Offline Online
• Fortnightly events attended by • Smart phone access in development
industry leaders & past graduates • Jobs & career information
• Dedicated common room at Griffith • Online community
University, Nathan campus • Members’ area & blogs
• Funding sourced through HSL Dept, • Webinar events
industry specific sponsors & • Featured companies/employees
Government • Specials, offers & deals
© Splash Productions, 2011

10. Benefits
• Peer & professional networking opportunities readily available
• Previously, students networked through career expos, work experience & guest
speakers
o brings regular peer & professional networking to campus
• Improved industry conditions for all
• Connection with future partners, employees
© Splash Productions, 2011

11. Students
• Peer networking
o Increased social cohesion & co-operation
o Group assignments & study groups
 increased willingness to work in groups
 work better together
 better quality learning
o Shared knowledge & opportunities
• Real-world connections
o industry professionals
o lecturers & tutors outside of class
• Increased pride & psychological well-being
• Work experience hours
© Splash Productions, 2011

12. Department of Tourism, Leisure, Hotel
& Sport Management
• Improved reputation with industry & students (past, present, future)
o marketable product
• Improved staff & student work satisfaction
o increased knowledge, social cohesion & co-operation
 better planning of department courses
 better quality of student work
 innovations & student initiatives
• Better relationships with industry professionals
o guest speakers
o improved lecturer knowledge base
o professional input into course content
Splash Productions, 2011

13. Investors
Positive Branding Networking
• Advertise & promote • Potential employees
business / events • Volunteer base
• Social return • Influential educators
o Helping graduates • Other key industry figures
• Business success • Market knowledge
• Matured & expanded HSL
industry
• Future-thought
© Splash Productions, 2011

14. Financials
• Initial start up
o $120 000 (incl. refurbishment & new equipment)
• Running cost per annum
o $205 000
• 3 year contract
• Major investor
o $250 000
• Minor investor
o $120 000
© Splash Productions, 2011

15. Business Growth & Exit Strategy
The Future Exit Strategy
• Recruitment of influential, • Encouragement of students to
notable speakers & mentors become mentors
• Full-time business partners & • Future Game
investors managers continue use
• Replication of The Game of existing partners & contacts
model in other HSL depts • Modification of The Game
throughout the state model to keep up with
advances
© Splash Productions, 2011

16. facebook.com/thegameGU
Contact Splash Productions @thegameGU
Chris Rose 0425 781 624
Project Manager info@thegamegu.com
Jason Power 0435 654 741
Operations Manager ops@thegamegu.com
Nicole Jensen 0478 254 888
Marketing Manager marketing@thegamegu.com
Kirstie Chambers 0466 365 527
Financial Manager finances@thegamegu.com
© Splash Productions, 2011