The document discusses the growth and uses of various social media platforms. It notes that Facebook has over 600 million users who spend 500 billion minutes per month on the site. It also discusses the rapid growth of Foursquare from 175,000 users in 2010 to over 6 million users by the end of the year. The document suggests that businesses can benefit from social media by positioning themselves as thought leaders, building customer relationships, gaining media attention, collaborating internally, and recruiting new talent.

1. Social Media What’s In It For Me? 03/23/2011 1

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3. What is the one word you think of when you hear Social Media? 03/23/2011 3

4. “Engage or die.” Brian Solis, “Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.” 03/23/2011 4

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10. Harvard

11. December – 1,000,00003/23/2011 9

14. Average user is connected to 60 pages, groups and events03/23/2011 10

18. Mobile users are twice as active03/23/2011 11

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25. 03/23/2011 18 10,400,000 Views! 358,639 Subscribers!

27. A lab coat

28. McDonalds Happy Meal03/23/2011 19

29. Here are some of the results… - The Total Blender retail sales has grown 700% - More than 118 million views - National media coverage equivalent to millions in advertising - Brand strength of consumer product has increased pull through in their commercial products - The SEO value from videos drives traffic to their website 03/23/2011 20

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40. People checked in 381,576,305 times in 2010 03/23/2011 30

42. What are they doing?

43. Who’s hanging out?

44. What’s hot?

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48. 03/23/2011 35 Real-time information Powered by people Share and discover What’s happening...now? Viral

50. 175+ million registered users

51. Avg 460 thousand new accts per day

52. 120 million tweets are written per day

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55. 03/23/2011 39 16,195 People!

56. What is trending? 03/23/2011 40

57. “tsunami” 03/23/2011 41

58. 03/23/2011 42 Blogs

59. 03/23/2011 43 Become the ExpertPosition yourself and your company as the thought leader of your business. Customer RelationshipsBlogs are a fast way to join the customers' discussions, provide tips and insights or receive feedback. Media RelationsIt's every PR-consultants dream to create a channel where media regularly check what you have to say, instead of media just being passive - sometimes indifferent - recipients of press releases. Internal CollaborationUse blogs as a workspace where project members keep each other updated without wasting time writing reports or searching the Outlook inbox.

60. 03/23/2011 44 Knowledge ManagementBlogs works in two ways. First of all, they're an easy way for the readers to find information and resources they want or need. Second, blogs are a kind of "university light" for the blogger. Blogging is on-the-job learning. RecruitmentIf you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer. Test ideas or productsPublish an idea and see if it generates interest. Does anyone link to you? What do they say? Rank high in search enginesGoogle and other search engines reward sites that are updated often, that link to other sites and most importantly, that has many inbound links.

61. Cynthia Gordon Who is she? 03/23/2011 45

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63. Questions? 03/23/2011 47

64. Thank You! 03/23/2011 48

65. Social Media What’s In It For Me? 03/23/2011 49