The Abbi Agency social media training presentation.

1. Social Media Class:
Facebook & Twitter
Wednesday, April 17, 2013

2. Facebook Lecture

3. Pages & Profiles
• What’s the difference between a page & a profile?

4. Content
• Posting frequency
• Posting types
– Photos
– Links
– Video
– Events
– Tagging
– Sharing
• Dos & Don’ts
• Sharing Content
– Friends
– Other pages
– Social networks

5. Tools
• Ads & promoted posts

6. Tools
• Custom apps

7. Tools
• Offers, events, polls

8. Admin
• Highlighting & pinning
• Analytics
• Adding Admins
• Admin settings
– Admin panel
– Moderating
– Messages
• Liking other pages

9. Design
• Cover photo
• Profile picture
• Tabs
• Rules, regulations

10. Facebook Q & A

11. Facebook Workshop

12. Take a break!

13. Twitter Lecture

14. What is Twitter?
• Why you should use it

15. How to set up a profile
• Choosing a twitter handle
• Profile
– Photo
– Header
– Name, location, bio
• Design
– Background
– Colors

16. Populating
• Where to find content
• How to post content
– Hashtags
– Short Links
– @ replies
– ReTweeting
– DMs

17. How to gain followers
• Follow people
• Mention people
• Retweet other people’s tweets
• Share quality content

18. Examples
• Personality, humor
• Customer services
• Expert
• Chats
• Tips

19. Examples
• Southwest Airlines

20. Twitter Q & A

21. Twitter Workshop

22. Thank You!
@theabbiagency
@connieaguilar
@nicolerosedion
@tywhitaker