1. Final Analysis McDonald’s

2. Index Introduction McDonald’s in Belgium SWOT analysis Highlights Annual report 2009 conclusion

3. Introduction McDonalds: Leading global foodservice retail Serving in 117 countries 75% of restaurants: independent local men/women Servings: World famous fries Big Mac Chicken McNuggets …

4. McDonald’s in Belgium In Belgium: Restaurants: 60 Costumers: more then 80,000 a day Turnover: 110 million Euro in 2009

5. SWOT analysis Strenghts: Training its staff Efficient line style of food preparation Easily adapt their global restaurants Weaknesses: High employee turnover Fast food pizza

6. SWOT analysis Opportunities: Provide optional allergen free food items Provide more upscale restaurant settings Threats: Marketing practices towards children Sued for unhealthy food

7. Highlights Annual report 2009 Comparable sales growth: 3.8% Earnings a share: $4.11 Earnings per share growth: 9% Total cash returned to shareholders : $16.6Billion Combined operating margin: 30.1% Operating income: $6.8Billion Net income: $4,551Billion Market price a share: $ 62.44

8. Conslusion Safe investment Sources: http://marketingteacher.com/SWOT/mcdonalds_swot.html http://www.mcdonalds.be/nl/index_NL.php?page=corporate:facts http://finance.yahoo.com/q?s=MCD&d=t http://investing.businessweek.com/research/stocks/earnings/earnings.asp?ticker=MCD:US http://online.wsj.com/quotes/main.html?type=djn&symbol=mcd http://www.aboutmcdonalds.com/mcd http://www.aboutmcdonalds.com/etc/medialib/aboutMcDonalds/investor_relations0.Par.17264.File.dat/2009%20AR%20Report%20-%20Print.pdf