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HELLO
PRESENTATION GROASIS WATERBOXX
BY KEVIN CORCORAN AND NIELS DORTLAND




29 september 2010 | Crossmedia Willem de Kooning Academy
BRIEF

INTRODUCE THE GROASIS WATERBOXX IN CALIFORNIA




29 september 2010 | Crossmedia Willem de Kooning Academy
THE STORY BEGINS IN RANDOM
TOWNS IN CALIFORNIA.




29 september 2010 | Crossmedia Willem de Kooning Academy
LET’S ASK SOME BOYSCOUTS
FOR A LITTLE HELP.




29 september 2010 | Crossmedia Willem de Kooning Academy
29 september 2010 | Crossmedia Willem de Kooning Academy
29 september 2010 | Crossmedia Willem de Kooning Academy
CALIFORNIA TURNS GREEN
                                                             FACEBOOK.COM/GREEN




29 september 2010 | Crossmedia Willem de Kooning Academy
CALIFORNIA TURNS GREEN
                                                             FACEBOOK.COM/GREEN




29 september 2010 | Crossmedia Willem de Kooning Academy
TO BE SURE WE REACH OUR TARGET
GROUP THE STORY ALSO BEGINS IN
THEIR OWN FRONTYARD.


29 september 2010 | Crossmedia Willem de Kooning Academy
THE BOYSCOUTS WILL PLACE A
LITTLE NOTE IN THEIR TREES.




29 september 2010 | Crossmedia Willem de Kooning Academy
CALIFORNIA TURNS GREEN




29 september 2010 | Crossmedia Willem de Kooning Academy
WHAT CAN WE FIND ON
FACEBOOK.COM/GREEN?




29 september 2010 | Crossmedia Willem de Kooning Academy
WE’LL EXPLAIN, BUT FIRST ...
MEET SARAH.




29 september 2010 | Crossmedia Willem de Kooning Academy
36 YEARS OF AGE
SARA
2 CHILDEREN
AND A LOVING HUSBAND


29 september 2010 | Crossmedia Willem de Kooning Academy
SARAH IS PART OF A BOOMING
INTERNET GENERATION.




29 september 2010 | Crossmedia Willem de Kooning Academy
160 MLN WOMEN IN THE USA


                                                                     90 MLN ONLINE

                                                                     42 MLN WEEKLY ACTIVE ON FB




                                                                     14 MLN ARE 27-42 YRS




                                                           05/2010




29 september 2010 | Crossmedia Willem de Kooning Academy
SARAH LIKES TO TRAVEL, WORKS
PART-TIME AS A FLORIST AND LOVES
TO EAT AT SUBWAY.


29 september 2010 | Crossmedia Willem de Kooning Academy
HOW WE KNOW THIS?
SARAH IS AN ACTIVE FACEBOOK USER.




29 september 2010 | Crossmedia Willem de Kooning Academy
NOW BACK TO
FACEBOOK.COM/GREEN.




29 september 2010 | Crossmedia Willem de Kooning Academy
29 september 2010 | Crossmedia Willem de Kooning Academy
29 september 2010 | Crossmedia Willem de Kooning Academy
AND SO THE STORY
BEGINS IN CALIFORNIA.




29 september 2010 | Crossmedia Willem de Kooning Academy
THANKS :)
mynameise.com/nielsdortland
@nielsdortland / niels@dortland.eu


mynameise.com/kspcorcoran
@ kspcorcoran / mail@kevincorcoran.nl

www.slideshare.net/nielsdortland

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Crossmedia Waterboxx

  • 2. PRESENTATION GROASIS WATERBOXX BY KEVIN CORCORAN AND NIELS DORTLAND 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 3. BRIEF INTRODUCE THE GROASIS WATERBOXX IN CALIFORNIA 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 4. THE STORY BEGINS IN RANDOM TOWNS IN CALIFORNIA. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 5. LET’S ASK SOME BOYSCOUTS FOR A LITTLE HELP. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 6. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 7. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 8. CALIFORNIA TURNS GREEN FACEBOOK.COM/GREEN 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 9. CALIFORNIA TURNS GREEN FACEBOOK.COM/GREEN 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 10. TO BE SURE WE REACH OUR TARGET GROUP THE STORY ALSO BEGINS IN THEIR OWN FRONTYARD. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 11. THE BOYSCOUTS WILL PLACE A LITTLE NOTE IN THEIR TREES. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 12. CALIFORNIA TURNS GREEN 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 13. WHAT CAN WE FIND ON FACEBOOK.COM/GREEN? 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 14. WE’LL EXPLAIN, BUT FIRST ... MEET SARAH. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 15. 36 YEARS OF AGE SARA 2 CHILDEREN AND A LOVING HUSBAND 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 16. SARAH IS PART OF A BOOMING INTERNET GENERATION. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 17. 160 MLN WOMEN IN THE USA 90 MLN ONLINE 42 MLN WEEKLY ACTIVE ON FB 14 MLN ARE 27-42 YRS 05/2010 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 18. SARAH LIKES TO TRAVEL, WORKS PART-TIME AS A FLORIST AND LOVES TO EAT AT SUBWAY. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 19. HOW WE KNOW THIS? SARAH IS AN ACTIVE FACEBOOK USER. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 20. NOW BACK TO FACEBOOK.COM/GREEN. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 21. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 22. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 23. AND SO THE STORY BEGINS IN CALIFORNIA. 29 september 2010 | Crossmedia Willem de Kooning Academy
  • 24. THANKS :) mynameise.com/nielsdortland @nielsdortland / niels@dortland.eu mynameise.com/kspcorcoran @ kspcorcoran / mail@kevincorcoran.nl www.slideshare.net/nielsdortland