Presentation given by Nigel Legg (Katugas Social Media Services), on 02/07/2009.

1. Social Media for Marketing: What is it and what can I do with it?

2. Social Media: online media, providing the facility for communication. Individual or Group voice Expression is not restricted to professionals.

3. Examples Blogs: Wordpress, Blogger, Typepad, etc. Forums Facebook: currently 200 million users; ning social networks. Twitter: 6 million (?) regular users. Flickr: photographs. YouTube, Vimeo: Video.

4. Businesses on twitter Dell Habitat (!) 20th Century Flicks The Bombay Spice Bath Bus Station Guide2Bristol

5. Other platforms MySpace Comments on Mainstream media Qik.com Microsoft Vine / Google Wave Aardvark Yahoo Answers

6. DISRUPTIVE Changing the way we work (the way we live??) Changing the way business is done. Affects all parts of business. Need to take engage.

7. What are people saying about you? Comment where the comments are. Use tools/services to find the comments / mentions – Twitter search; Google Alerts; Technorati search; SM2; KatugaSM2; Radian6. Go there – join the conversation. Customer service, awareness.

8. Must have linked strategy. Consistent message. Use as many routes to linking with potential customers as possible. Routes to market – reputation cheaper than advertising. Using Social Media

9. Katugas Social Media nigel.legg@katugas-research-services.co.uk nigel.legg@katugasm2.co.uk http://friendfeed.com/nigellegg http://twitter.com/nigellegg 07973 153047