2. 1-Focus on a Niche Topic Niche topics generally work better than websites based around larger topics. The ads made on niche topics will be more relevant to your topic. The more relevant to your topic the more likely someone is going to click on it.
3. 2-More traffic You need more and more people to visit your website everyday because the more people the better chance of someone clicking on your ads. Google AdSense is a numbers game.
4. 3-Intelligent Placement When you go into a website you make your mind up about whether you want to stay in it in the first 2 seconds. If you cannot differentiate the text from the ads then there is a problem. You need to make sure your ads are in a tidy manner. They need to be easy identified.
5. 4-Experiment with different layouts It's talked about a lot and is not completely understood by everyone. Simply because there is not one answer for everyone. Your ad's have to fit into your site. You need to change your design and layouts to optimize your ad awareness.
6. 5-Filter irrelevant ads You want your ads to be as relevant to your topics choice as possible. If you see ads that are not relevant you are potentially blocking revenue. So get rid off them!
7. 6-Colour Integration When you design your ads you have the option to change the colour. Changing your ad colour might seem like such a small thing... But it could make a big difference. I recommend to try and avoid clashing colours and try and pick colours that match your website design colours.
8. 7-Keyword targeting Your ads will be relevant to the pages on your website. The more keywords that you focus on the more traffic that you will attract. Which means there is a bigger chance someone will click on your ads.
9. 8-Only put ads with rich content Sometimes I go into a website and see literally the page covered in ads. (AdSenseterms and conditions only allow 3 units of ads) With a tiny bit of original content at the bottom. I take one look and then go out of the website. Try to resist making a page with only a sentence or two and then adding a ad unit. Your ads need to be next to quality content.
10. 9-Experiment with text and image ads Don't restrict yourself to one type of ad. Try out some image based ads along with some text ads. Sometimes image ads work better than text... Keep experimenting and you will find out which one is best for you.
11. 10-Google analytics You now have the ability to link up a Google analytics account to your website. This is such a useful tool! You can see how people use your website. There is lots of data that you can look at, for example what pages get the most hits. By looking at the data you can work out why certain pages are getting traffic and apply your knowledge to other pages on your site.