2. MALE GAZE
This theory is mainly a feminist theory which first came out in the 1975 and
Laura Mulvey came up with this theory. This theory occurs when women are
almost seen as ‘Objects’ by the males perspective. In addition to this most
camera people are men therefore they mostly film the women more, and slow
down on certain body parts of the women, or zooms into them. Laura also
argued that women normally like the attention from the men, and they feel
more pleasured. The men feel gratified as they see what they want to. In
addition to this they see women as ‘Sex objects’. They normally see women as
being ‘Sexy, pretty. Beautiful etc.’ if they see al this they would enjoy the movie
more or enjoy filming it.
3. Example of the male gaze theory:
Jennifer Aniston
She is seen as being beautiful
attractive and glamorous, therefore
men will feel more gratified when
watching her movies or looking at
her pictures, they would respect her
more as they are getting to see what
they want
Her dress code is also
stereotypical, and this is how men
expect to see women dress almost
as if they are objects in their
perspective as women have to do
what they like in order to get more
respects.
She is seen wearing low cut tops,
makeup etc
4. Rebecca Aldington
Rebecca Aldington
She is a swimmer which has won
bronze awards. However she is not
realy recognised as much. Men would
normally se her as being ‘Ugly’ and not
good looking due to the fact she isn't
wearing any girly clothing or makeup
which make her look attractive. She
isn't following the stereotypical dress
code for women. However she is also
not noticed as much for her
achievements and many men seem to
ignore it. Rebecca Aldington is their to
represent her country and nation, she
subverts to this theory and subverts to
the stereotype.
5. Male Gaze and Our Product
We will be using this theory in our main product- The one music video. This is
because out vocalist will be dressed in the way males want her to be seen. Her
dress code will consist of her wearing glamorous clothing, red lipstick, red nail
varnish etc. she will be dressed conventionally, and stereotypically due to the
fact she is the main character in the pop video. Therefore this theory will link
into our video as the vocalist will be seen as the object in the males
perspective.
6. FEMININE MYSTIQUE
The feminine mystique is also a feminist theory. This theory is also from the
1970s. This theory suggests that women are unhappy being looked/seen as
objects. They do not prefer being seen as the stereotypical women ‘Housewife,
mother’ this makes them feel like they are nothing. Also this theory suggests
that women are encouraged to narrow their job roles and are restricted in
doing other male associated jobs.
There was also a quote which explains this theory which was:
‘ The problem with no name’
This quote is trying to say that women are just seen as objects which have no
meanings, and are only their to gratify mean and please them. This brings
unhappiness to them.
7. Femine Mystique Examples
The fairy liquid advert
This advert portrays women as being the
‘Housewife’ doing all the washing up and
cleaning around the house. This Advert
has been shown similar since the 20 th
century where the women is at home
looking after the kids and doing
housework. Furthermore the camera also
zooms into the women whilst she is
washing the dishes, this shows that it is
the women's duty to do all the house
cleaning and be a housewife. This is
what the feminine mystique theory
suggests.
