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Partners AT the point of SALE,[object Object]
INTRODUCTION,[object Object],[object Object],Customer selects the product,[object Object],Consumer uses the product,[object Object],POS - Point of Sale,[object Object],Actual location where the monetary transactions between the buyer and the seller of goods take place,[object Object],True centre of manufacturing retailing universe,[object Object]
Shelf Centered Collaboration,[object Object],Manufacturers and retailers to recognize the full power of the shelf,[object Object],Shelf Back and Shelf Forward,[object Object],	With “shelf-centered collaboration, ”manufacturers and retailers can finally put the right product on the right shelf at the right time for the right consumer. ,[object Object]
SHELF CENTERED VALUE CHAIN,[object Object]
Your friendly neighbourhood store in an area of 1500 – 2000 sq feet,[object Object],Fresh fruits, vegetables, staples, dairy and FMCG products ,[object Object],First foray into retail by RIL,[object Object],900 stores in 80 cities across 14 states,[object Object],5 million customers following the Loyalty Program `Reliance One`,[object Object]
Basic Reason for entering into Food Retailing,[object Object],[object Object]
  Build a high-profitability business.
  Grossly inefficient food supply chain provides                     	potential for huge profits.
India Ranks 1st position for Retail Investment Destination.,[object Object]
Current supply chain of reliance fresh,[object Object],Always buy from local farmers never from the mandis .,[object Object],Established the rural business hubs in many parts of the country.,[object Object],The objective is to make the entire value chain more effective and responsive .,[object Object]
Reliance- Logistics
Shelf DISPLAY,[object Object],Shelves indicate Reliance Fresh’s higher margin objectives.,[object Object],Most of the staples are under its own private label brand i.e. “Reliance SELECT” for staples and “Dairy Pure” for Milk Products.,[object Object],Except a very few packs of Nestle’sMaggi, MTR’s masalas or Pepsi Lays Chips, there is a very little shelf space given to big brand owners of the country. ,[object Object],Private labels offer far better margin to the retailer than branded products .,[object Object]
Continue.....,[object Object],Shelf Talker – To communicate promotions to shoppers,[object Object],Diwali event             Colgate event                                    ,[object Object]
Reliance- Logistics
IT in reliance RETAIL and POS,[object Object],IT is used to manage & plan their inventory , to reduce procurement cost , electronic ordering , electronic fund traansfer etc.,[object Object],Supply Chain Management,[object Object],[object Object],CRM,[object Object],[object Object],Business Intelligence,[object Object],[object Object],[object Object]
It helps the business to reduce suply chain costs
Accelerate Inventory Turn Over Process
Handles Different kinds of pricing & promotions,[object Object]
Michael Porter’s value Chain – Primary Activities,[object Object],Inbound Logistics : Supply directly from farmers,[object Object],Operations : Cleaning, Grading, Packaging, Pricing,[object Object],Outbound Logistics : Shelf Placing and Retail display in stores,[object Object],Marketing and Sales : Promotional Offers and Advertisements,[object Object],Service : Customer Care Management ,[object Object]
Michael Porter’s value chainPrimary Activities - Operations,[object Object],PE Extruded nets are used to pack,[object Object],vegetables individually wrapped,[object Object],for enhanced shelf life.,[object Object],Thermoformed PP Trays to hold 4-6 large fruits with Stretch Cling Wrapped films for good visibility and shelf life.,[object Object],Laminates are used to pack fresh / cut vegetables and fruits, offer a clear view and extended shelf life,[object Object],Preserves food by removing moisture,[object Object],						(Drying),[object Object]
Fruits,[object Object],	Prevent browning and loss of vitamin C (Sulfuring, Blanching, Sulfite Dip, Ascorbic Acid solutions),[object Object],Vegetables    ,[object Object],	Water blanching and steam blanching	,[object Object],Range of dried F & V, marginally processed as a healthy snack.,[object Object],Vacuum packaging for Bulk handling and extended shelf life,[object Object],Michael Porter’s value chainPrimary Activities - Distribution,[object Object]
Porter’s Value CHAIN Secondary Activities,[object Object],Infrastructure,[object Object],Store Area of 1500-2000 sq feet,[object Object],Human Resource Development,[object Object],Technology Development,[object Object],Procurement,[object Object]

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Reliance- Logistics

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  • 8. Grossly inefficient food supply chain provides potential for huge profits.
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  • 16. It helps the business to reduce suply chain costs
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