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WORKSHOP ON
APPLIED MANAGEMENT
MODELS
Presentation
by
Maj. Gen. Nilendra Kumar
Director
Amity Law School,
AUUP, Noida
on
13 April, 2012
Role of Private Universities
in
Legal Education
SCOPE
Managerial concepts as applied to a
Legal Education Provider in Private
Sector
Applied Management denotes the applied
application of one or more accepted
management techniques.
The gift of education is the greatest gift
a human being can confer upon his
fellowmen.
Nani Palkhivala
PURPOSE OF EDUCATION
Education has been called the technique of
transmitting civilisation. In order that it
may transmit civilisation, it has to perform
two major functions, it must enlighten the
understanding; and it must enrich the
character.

Nani Palkhivala
IT MUST ENRICH THE CHARACTER
Example
1.
2.
3.
4.

Value system
Righteousness
Communication skills
Environmental sensitivity
LEGAL EDUCATION
Legal education is the education of
individuals who intend to become legal
professionals or those who simply intend
to use their law degree to some end,
either related to law (such as politics or
academic) or business.
FACTORS THAT HAVE ACCELERATED
NEED FOR REFORMS IN LEGAL
EDUCATION
•
•
•
•
•
•

Social & economic transformation.
Economic liberalisation.
Emergence of India as a dominant
economic power.
Increasing foreign direct investment.
WTO. (To allow equal treatment to law
persons from other jurisdictions).
Possibility of entry of foreign law firms.
Setting up of National Law Schools (started
in 1986) was a sequel to disillusionment
with traditional mode of law teaching.
SETTING UP OF NATIONAL LAW
SCHOOLS
1. Lack of satisfaction archaic legal
education.
2. Changes and innovation in legal
education.
3. Growing interest of higher judiciary in
legal education.
4. Entry of foreign qualified faculty.
5. Foundation laid by outstanding and
visionary faculty.
MARKET SURVEY
ESTIMATION

SCOPE

6 million advocates
40,000 lawyer positions
40,000 new law students equivalent to $ 4.3 billion
in US wages will be
graduating every year.
outsourced by 2015.
PRIVATISATION
implies
Transfer of government services or
assets to the private sector.
Main features of Privatisation of Education
•
•
•
•
•

Greater flexibility in approach and policies
Accountability of faculty and staff
Operation as a profit centre
Necessity for competition
Scope for innovation and experimentation
as regards courses
AREAS OF MANAGEMENT
SPECIALISATION

•
•
•
•

Human Resources
Finance
Marketing
Production
Management of legal education is
focused at the student
Product
STUDENT
PRODUCT
Quality Management
1. Intrinsic Value by upgraded academic
injection.
2. Value Addition
a) Innovative use of clinical legal education
b) Foreign languages
c) Enhancing leadership and organisational
qualities among students by way of Convenor,
Dy. Convenor, Class Representatives and
School Captain etc.
CLINICAL LEGAL EDUCATION MODES
1.
2.
3.
4.
5.

Moots
Legal Aid Clinics
Internship
Mock Trials
Legal Writing
MANAGEMENT BY MONITORING AND
EFFECTIVE COMMUNICATION
• Special attention to weak students under
the mentor-mentee system.
• Mentor role performed by the HR helps in
the effective guidance of the students.
HUMAN RESOURCES
Faculty
Staff
MANAGEMENT BY MOTIVATION
Faculty is motivated
1.
2.
3.
4.
5.
6.

To attend seminars and conferences.
Contribute at least one paper in each semester.
Participate in Faculty Development Programmes.
Encouraged to enroll for doctoral research.
Non law faculty advised to acquire law degree.
Writing text books
Staff is motivated
• To pursue higher studies
• To enhance their knowledge
• To be a part of important activities like
placement, orientation and convocation
etc.
FINANCE
Law School managed as a profit centre
Activities like cultural events and
competitions etc. are all expected to
be self sustaining.
Cost of production (academics) plus profit
INCREASE REVENUE GENERATION
Legal Assistance Course
Cost cutting
1. Single answer sheet
2. Online law journals
3. Re-use of paper and envelopes
Marketing
MARKETING
Students

Recruiters (Placement)
Counsels Corporate Law
Judiciary
Law Offices Schools
CLAT ENTRANCE TEST
Promote Amity Law School to candidates
and parents.
MANAGEMENT IN LAW SCHOOL
1.
2.

Amizone
Management by
- Faculty
- Staff
- Students
- University
- Parents
3. External environment
BCI
Other law schools
Corporates
PRODUCTION
Academic dispensation
Function
Projects
Academic
Guest lecture
Clinical legal education
AMIZONE

Management through an online system
I found that opportunity multiplied when
they are seized, they die when they are
neglected. I am not the type of man who
complains of noise when opportunity
knocks at the door.
Nani Palkhiavla
Therefore, grab the opportunity to
design and run innovative need based
programmes.
Any Questions!
Thanks

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Applied Management Models