2. Dansk Designs LTD. was founded in 1965.
In 1st year of it’s operation sales was $1,00,000/-
In 1980 Sales grew to $10,00,000/-
In 1980 product catalogue listed 600 items.
In 1980 Profit after tax was $ 7,50,000/-
13. 1.Expand market segment with
new housewares product line,
Dansk Gourmet Designs Ltd
2.Recruitment of formally
educated management
3.New materials and
technology
14. 1.New suppliers for raw materials and manufacturing to
handle expansion
2.Financing resource
3.Rivalry among existing competitors in new pricing market
and customer segments
4.Global marketplace
15. Product
Designing of
Development
Bowls &
Activity
Trays
Possibility of In 1980
Development
Mfg. Process
17. Resource – Based View
Tangible Intangible
Assets Assets
Capabilities
18. No research Initiate Concentrated
on a specific
on customer standard
buyer group in
needs and operating a specific
desires procedures market
New divisions Top management
Look for should determine
for research,
different an organization’s
advertising, and goals, strategy
suppliers sales and design