The document outlines plans for Worldmart's booth design and advertising at the IIJS 2007 jewelry trade show. The booth will be 9 square meters with a backdrop displaying the Worldmart building and logo. Posters on the side walls will promote Worldmart's services and member offices. An advertising campaign in jewelry magazines leading up to the show will build awareness of the Worldmart brand. At the show, advertisements, flyers, and a seminar will further promote Worldmart and encourage visitors to the booth. Materials like brochures, CDs, bags, and stationery will be provided at the booth.