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Maggi

•
•
Nitesh Luthra
Nitesh Luthra
BusinessSelf Improvement
1 of 13
Maggi Noodles
Agenda ,[object Object]
Marketing Mix
STPD Analysis
Distribution
Competitor Analysis
Consumer Survey
SWOT,[object Object]
Product Lifecycle
The 4 Ps Product Ready to cook meal Variants for different segments Price Differentiated packaging Lower price point strategy. Place Target rural market Target hawkers/roadside eating joints Kiryana stores Promotion Prime time electronic media advertisements Awareness campaigns Sponsor school quiz
STPD ANALYSIS
Bcg-matrix Market share-80% Market Growth- 15% Star Question 20% MAGGI NOODLES Market Growth Rate 10% Cash cows Dogs 0% 10X 1 X .1 X Relative market Share
Market Penetration Strategies Promotional Campaigns in Schools Dry Sampling – Distributing Maggi packets Wet Sampling – Distributing cooked Maggi Product Innovation – Atta Maggi, Rice Mania Maggi, Tomato Maggi, Chicken Maggi Availability in different packages 50gm,100gm,200gm,400gm Advertising Campaigns- 25 Years Celeb.

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Maggi

Editor's Notes

  1. Maggi Kitchen- a kitchen in which every eatable except for spices, water and additonal seasonings would be a maggi product Metros targeted: Delhi, Mumbai, Chennai, Calcutta,Tier-1 cities targeted: Chandigarh, Bangalore, Hyderabad, Ahmedabad.