24/7 Media, formerly 24/7 Real Media was a technology company headquartered in New York City specializing in Digital Marketing. It provides digital marketing solutions for publishers, advertisers and agencies globally.

2. CONTENT
24/7 Media
24/7 Media's Technology Hub
Features of Open AdStream
Multiplatform
Video & Rich Media
Comprehensive Reporting
Performance Tracking & Optimization
Overview on OAS Tool (Basic campaign setup)

3. 24/7 Media
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24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City
specializing in Digital Marketing.
It provides digital marketing solutions for publishers, advertisers and agencies globally.
The company was purchased by WPP plc (Wire and Plastic Products plc), is a British multinational
advertising and public relations company with its main management office in London, United
Kingdom.
It owns a number of advertising, public relations and market research networks.
Comprehensive ad management platform
Leading precision targeting media network
Target, Optimize and Buy audiences in real-time
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4.  24/7 Media has the following product set
 Publisher side adserver integrated with SSP and a Web Analytics engine together called Open
AdStream
 A data management platform called the 24/7 DMP (formerly known as ZAP)
 DSP called 24/7 Trader
 SEM optimization product called 24/7 search
 Media and affiliate networks in North America, UK, France and Korea, called 24/7 Access
 A tool called 24/7 Connect built to simplify media transactions between agencies and publishers
into one direct ecosystem
 A demand-side platform (DSP) is a system that allows buyers of digital advertising to manage
multiple ad exchange and data exchange accounts through one interface.
 A Supply-Side Platform or Sell-Side Platform (SSP) is a technology platform with the single
mission of enabling publishers to manage their ad impression inventory and maximize revenue
from digital media.

6. 24/7 Media’s Technology Hub
Canada Japan
U.S.
Brazil
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Other Media Networks Hundreds of Publisher Licensees Globally
Korea
Europe
Australia
Global Locations Leading Agencies and Top Advertising Clients

7. 1. Multiplatform
Be where advertisers want to go
Enable advertising experiences
what device they’re using
for visitors — regardless of where they are, or
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Efficient, scalable delivery capabilities across video,
mobile, IPTV and other addressable media channels
Advanced content, audience and device targeting
Robust dashboards, tracking, engagement and
performance analytics
Features of OpenAdstream

8. 2. Video & Rich Media
Leverage interactive and dynamic formats to drive engagement
Easily integrate video and rich media solution, avoiding multiple
provider complexities
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Efficient creative workflow
Dynamic, engaging video and rich media
units
Cross player and device delivery to live
and on demand audiences
• SDK
• XML
• API

9. Video Examples
Pre-roll Overlays Quick Click
Nonlinear Lower Thirds Spotlight Roadblocks
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10. 3. Comprehensive Reporting
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Comprehensive real–time view into performance
Real-time customizable dashboard
Content, audience, advertising
Robust reporting and analysis
and revenue
Email report delivery
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11. 4. Performance Tracking & Optimization
 Full analysis of post-click and
post-view conversion activities
Comprehensive view into audience
metrics and behaviors
Better understand campaign success,
revenue generation and target
accordingly
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Vie Convert
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Browse Click

12. Overview on OAS Tool
(Campaign setup)

15. Overview

22. REFERENCE
Wikipedia
SlideShare

23. Created by:
Saiprasad Sharma