2. Introduction
Electronic business, commonly referred to as
“e Business" or "e-business", or an internet
business, may be defined as the application of
information and communication technologies (ICT)
in support of all the activities of business. Commerce
constitutes the exchange of products and services
between businesses, groups and individuals and can
be seen as one of the essential activities of any
business. Electronic commerce focuses on the use of
ICT to enable the external activities and relationships
of the business with individuals, groups and other
businesses.
3. Web for business applications
Used for conducting business through E-commerce
Web is used for the following
Attracting new customers through E-marketing & E-
advertising
Improve service efficiency through E-service & E-
support functions.
Enlarge the scope and reach through web by putting
products and services on web.
5. Why E-Business
Lack of time at public or consumer
Flexibility in timings for payment
Easy delivery at door steps
Planning for payment
Safe transactions
6. Applications of e-business
Internal business systems:
Customer relationship Management
Enterprise resource planning
Document Management systems
Human resources Management
7. Cont…..
Enterprise communication and collaboration
VoIP
Content management system
E-mail
Voice mail
Web conferencing
Business process Managment
9. What are the E-Marketing tools?
The Internet has a number of tools to offer to the marketer.
A company can distribute via the Internet e.g. Amazon.com.
A company can use the Internet as a way of building and
maintaining a customer relationship e.g. Dell.com.
The money collection part of a transaction could be done online
e.g. electricity and telephone bills.
Leads can be generated by attracting potential customers to
sign-up for short periods of time, before signing up for the long-
term e.g. which.co.uk.
The Internet could be used for advertising e.g. Google Adwords.
Finally, the web can be used as a way of collecting direct
responses e.g. as part of a voting system for a game show.
10. Difference between e-Business, e-
commerce, and e-marketing
e-Business is a very broad entity dealing with the
entire complex system that comprises a business that
uses electronic medium to perform or assist its overall
or specialised business activities.
e-Commerce is best described in a transactional
context. So for example an electronic transaction of
funds, information or entertainment falls under the
category handled by principles of e-Commerce.
Technically e-Commerce is a part of e-Business.
11. Cont…….
e-Marketing is also a part of e-Business that involves
electronic medium to achieve marketing objectives. e-
Marketing is set on a strategic level in addition to
traditional marketing and business strategy.
