How to have a successful trending campaign in twitter

1. How to build a successful
campaign on twitter?
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2. Twitter Trends
 A trend on Twitter refers to a hashtag-driven topic that is
immediately popular at a particular time.
 A hashtag is a keyword or phrase that is preceded with a
pound (#) sign, as with #StyleTurf or #jaihind.
 Trends are determined by an secret algorithm that monitors
hot subjects based on who you follow and where you’re
locate
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3. Why twitter campaigns for brands?
Twitter has
upwards of 500
million users
and around 190
million unique
visits every day
Interaction
through Twitter
is usually public
and if you’re
creative then
even your initial
contact can
create internet
fuss!
Brand Impression is
established and top
of the mind recall
when my TL is talking
about the hashtag.
Economical way
of branding and
marketing
compared to
traditional media
and the reach
can be targeted.
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4. Case Study :- Out of the Box Twitter Campaign
#OnlyManCan - @ParkAvenuespeak

prelaunch activity of the beer shampoo.

#OnlyManCan Hashtag intended to build an element of humor.

The engagement level were so high that we trended in India and
worldwide No 1 as it went viral. We started with conversations with
the people and the top tweeples,celebs joined the party.
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian

6. Philips #Styleturf Campaign

#StyleTurf4Men

#StyleTurf4Girls

#Philips

#styleturf
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian

7. Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian

8. Paid trends
For Twitter Ads,
there are certain
restriction for
usage in India as
the account has to
be created with a
US credit card as
they haven't
activated
transactions
through INR.
#SMWBangalore
Currently the
Twitter Ads
cannot be done
directly with the
company in
India.it has to
be routed to a
agency who is
authorized to
handle twitter
Ads.
The Minimum
budget is
$10,000 which
has to be given
in Advance.
Promoted
tweet :- cost
per
engagement: 6
cents -20
cents.

9. What makes a twitter campaign
successful?
Some sure shot methods of having a successful twitter
trending campaign are :Engaging the active tweeples with conversations and
build engagement..
Build a innovative twitter contest rather than the usual
quiz, maximum RT or maximum tweet contest.
Gratify the winners with an experience based prizes
rather than giving out goodies so that the experience also
create engagement and buzz in the twitter verse.

10. Twitter Campaign Fad
Commercials is
valued rather than
conversations
Unethical ways of
trending
Cost Per Tweet
#SMWBangalore

11. Nivedith007
@nivedithg
www.nivedithg.com
#SMWBangalore