4. Career Preparation
1. Learn how to use media.
2. Study careers in the media spotlight such as a
newscaster or reporter.
3. Research behind-the-scenes employment in film
production, book editing, advertising, public
relations, web site development or tons of other
careers.
4. Non-media careers may have a media component.
Media Literacy
8. What does the term “media” mean?
• Print media
• Broadcast media
• Digital media (including Web 2.0 and
social networking)
• Entertainment media
Basic Terms
28. Groups and Conglomerates
• group ownership (also called chain ownership)
• vertical integration
• horizontal integration
Understanding Today’s Media
Industry
33. Media and governments around the world
How much does the
government control
media in the U.S.?
Understanding Today’s Media
Industry
34. Different types of relationships between
media and government
• Government ownership
• Private ownership/ government control
• Libertarian
• Mixed model
Understanding Today’s Media
Industry
35. The U.S. Model
• Regulation
• Fears of censorship
• Adversarial relationship
• Fourth estate (an unofficial fourth branch of
government)
• Media help hold elected officials accountable to the
public
Understanding Today’s Media
Industry
36. Media and the audience
Understanding Today’s Media
Industry
37. • Impact issues
• Legal issues
• Libel
• invasion of privacy
• antitrust actions
• First Amendment
• Ethical issues
• Morality of media
• Impact, legal, and ethical issues are related.
Media Controversies
