The document summarizes tourism management in Finland and opportunities for sustainable tourism development in South Ostrobothnia. It discusses how the Ministry of Employment and Economy and Finnish Tourist Board define tourism policy and promote Finland as a destination. Regional authorities also support tourism development. The region offers opportunities in international tourism showcasing Finnish culture and nature, though cooperation across sectors is needed. Sustainable event management can boost the local brand through recycling at music festivals and meetings.

1. PM4SD European Summer School, Seinäjoki
July 2nd 2014
Ulla Jussila

2. Topics
• Management of Tourism in Finland
• Opportunies and challenges of tourism development in South
Ostrobothnia
• Role of sustainable tourism project management
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3. Management of Tourism in Finland
Ministry of Employment and the Economy
defines priorities for + Ministries of :
o Tourism policy Agriculture and Forestry
o General development of tourism Education and Culture
o Coordination of support measures for tourism Transport and Communications
o Prepares legislation on tourism Environment
Finnish Tourist Board / Visit Finland
o Promotes Finland´s incoming tourism; marketing Finland’s image as a tourist destination and
supports the development of tourism services in Finland (e.g. Culture Finland, Outdoors Finland)
Visit Finland will be integrated with Finpro at the end of 2014
Finpro – national trade, internationalization and investment organisation in Finland
Regional Authorities: Regional Councils, Centers for Economic Development, Transport and the Environment,
Municipalities, Research and Education institutions, Tourist Organisations etc.
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5. Tourism development in South Ostrobothnia
Opportunities
International Tourism – the most Finnish area in the world, still unknown
• Finnish wellbeing – Finrelax
nature, local culture, local food
• Cooperation over the business sectors
• Regional Tourism Strategy 2013 – 2017
Challenges
Cooperation
• Network e.g. big companies and small ones - target definition
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9. Sustainable project management
Opportunities
Sustainable event management
- Tango Festival, Rock Festivals, Sport events, Meetings, Exhibitions etc.
- Provinssirock example; Recycle or die
 Local brand & image
Expertise in event organisation combined with sustainability management
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10. Ulla Jussila
Valtionkatu 1, Matkakeskus
FI - 60100 Seinäjoki
Tel. + 358 40 541 0214
Email: ulla.jussila@epmatkailu.fi
www.epmatkailu.fi