A small presentation about Near Field Communication and brands. How do brands use it and what can we do with it?

1. Near Field Communication (NFC)

2. What is it?
It is a small chip, mostly on mobile devices. Works
over a short distance: 10 cm. You can read, write and
exchange data and is very easy to use.
Lets show you some fun examples.

5. Watch video: http://www.google.com/nexus/

6. Watch video: http://www.youtube.com/watch?v=YqeCNEvs4Xg

7. Watch video: http://www.youtube.com/watch?v=pNSF1RxzJtg

8. Watch video: http://vimeo.com/6698128

9. Awesome stuff
Graduation project?
What can we do with it?

10. Contactless Payment
We can create a digital wallet
with secure transactions

11. Transportation
OV Chipkaart done right.
Connect to any available transportation
service with your device

12. Health Care
Electronic Medical Record gets updated
instantly when you arrive at a hospital

13. Advertising
Imagine how your brand can create
meaning with those easy to use NFC chips

14. Slide 1 http://www.nearfield.org/2010/04/two-new-articles-on-rfid-interaction
Slide 4 http://www.google.com/nexus/
Slide 5 http://www.google.com/nexus/
Slide 6 http://www.youtube.com/watch?v=YqeCNEvs4Xg
Slide 7 http://www.youtube.com/watch?v=pNSF1RxzJtg
Slide 8 http://vimeo.com/6698128