1. Dr Vesna Brujic‐Okretic INM401: Information Architecture 19 October 2011 (week 4)
INM401 Information Architecture
Coursework Assignment 2011-12
Marking Scheme
• Role Description, Breadth and Context = 15%
• Organization of information
(Including use of meta-data, creating hierarchies of terms) = 40%
• Matching information organization with a navigation structure = 20%
• Organization of information on the page = 15%
• Report coherence and reflectiveness = 10%
Total: 100%
Rationale
The coursework will be assessed by the criteria centred on the information architecture
principles – taking into account both the design, laid out and reflected upon in the report, and
the implemented information portal. Both components will be looked at integrally. The following
guidelines describe the core values that will be credited in each aspect of the submitted work,
as specified on the above list.
Role Description, Breadth and Context
Credit will be given for addressing a broader context of the role, with various connotations it
might have in practice; the clarity and comprehensiveness of the set of objectives associated
with the role will also be credited – with a view to driving the design of the information portal
Organization of information
Credit will be given for a thoughtful information organization – based on the principles of
Information Architecture as taught in the module, which includes structuring the information,
creating hierarchies and classifying metadata appropriately. This embraces the design of it – ‘on
paper’ – and the implementation in the web site. The emphasis is, however, on a well thought
through architectural design, which needs to be clearly explained and well argued in the report.
The implementation of the design is desirable, but a well argued conceptual solution and a clear
road map for the implementation improvements in the future can compensate for some
shortcomings of the implementation. Please note that by ‘design’ we mean the architectural
design and we are not assessing explicitly the HCI connotations of it although they are
intimately intertwined.
Matching information organization with a navigation structure (Site structure)
Credit will be given for correlating the information organization as described above – with global
and local navigation structures. It is understood that the navigation structure has to be
implemented within the limits of the used implementation environment.
Organization of information on the page

2. Dr Vesna Brujic‐Okretic INM401: Information Architecture 19 October 2011 (week 4)
Credit will be given for a good use of the page layout to exercise the principles of IA and provide
a rich content serving the purpose of the information portal. Again, it is understood that this will
be implemented within the limitations of the development environment used.
Report coherence and reflectiveness
Credit will be given for a well structured, coherent report that lays out clearly how the
coursework assignment has been answered, with illustrative graphical information, including
diagrams, to support the architecture solutions developed. Reflective and evaluative
commentary notes in the conclusion of the report will also be credited.