This is the set of slides I used for my presentation at the London Book Fair 2011 on "The Future of Textbooks in the U.S"

1. The Future of Textbooks Publishing in the U.S. Rob Reynolds, Ph.D.Director of Product Designand Research, Xplana

3. Distribute Digital Textbooks for More than 50 Publishing Partners

4. Leading Online Retailer in For-Profit, Career, and Distance Education Markets

5. Digital Content

6. Social Learning

8. Publish Daily Newsletter on Industry Trends

9. Publish Annual Report on Future of Textbooks in Higher Ed

10. Publish Reports on Student and Institutional Trends

12. The Mobile Revolution

13. The Continued Rise of E-books in the Trade Market

14. Online Retail and Deferred Purchase Patterns

15. Social Networking

18. 1/3 of the U.S. will be tablet users by 2015

19. Amazon shipped 7.1 millione-readers last year and will sell as many as 35 million by 2012

20. Apple has registered more than 10 billion app downloads

21. The price ofe-readers may drop as low as $79 by 2013 and robust tablets will be available for under $200

24. 5%increase in the number of students purchasing all of their textbooks online

25. Over a third of students deferred textbook purchase this Fall semester. This has increased from 27.8 percent in 2008 and 30.1 percent in 2009.

26. 10% of students shared at least 1 book with a classmate instead of purchasing

28. Leading social media site and emerging as largest photo sharing site

30. Google

31. Amazon

32. Open Textbook Initiatives(Washington State and Orange Grove)

34. 25% of textbook market in Higher Education will be digital by 2015

35. Significant new business models

36. Disaggregated content

37. Everything will go mobile faster than you think

39. Content business models will evolve and content services will gain importance

41. Content tagging

42. Content authoring

43. Content distribution

44. Content sharing

45. Content integrationWhat to Look For

46. 4/13/11 Confidential MBS | Xplana 14