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noHold Inc. Copyright© 2013
How to Win One of the Top 3
Customer Service Awards
CHAPTER 1
How to Apply for the
1. Select a category that fits
best for what your
company is doing and
download the nomination form.
www.tsia.com/star
2. Email your completed
nomination form to
Sheri Kennedy.
Click here for email address
3. Create a
PowerPointpresentati
on using TSIA’s
template to create
your own story.
Your company must be a
corporate member of the TSIA
discipline you are applying for.
Rules and Regulations
1 application……Total fee - $3300
2 applications…..Total fee - $6000
3 applications…..Total fee - $9000
4 applications…Total fee - $12000
5 applications…Total fee - $15000
Expenses
Submit
“ We never stop improving. It’s just part of our
routine - We turn our attention to every single
detail that might be involved in the customer
experience...And that is a very BIG fish to fry. ”
TarikMahmoud
Former Manager of eSupport at Cisco
TSIA Hall of Fame Lifetime Achievement Award Winner
CHAPTER 2
How to Enter the
*Specifically for the category of Customer Experience Excellence Award
Download and Complete the Nomination Form…
a. Basic company information
b. Contact information
c. Industry category
d. Company size
e. Company revenue
f. Estimated cost of initiative
Corporate InformationSection I
(a) Vision
(b) Execution
(c) Outcome
Section II
(a) Vision
Discuss goals of the customer
experience initiative.
(b) Execution and Strategy
Explain elements of your
customer experience strategy.
(b) Outcome and Results
Provide the specific hard and
soft results of the initiative.
Tips to help you win…
1 Your submission should be structured in a story format.
Not a fantasy story, realistic.
What lessons have you learned?
Create a cohesive story.
What are your goals for the future?
2 Critical success factors to include:
3 Impressive statistics never hurt anyone. Sharing your
success through numbers is always a plus.
Rules and Regulations
 There is NO application fee
 You do NOT need to be a client to apply
 You CAN apply for more than one category.
“ The 2013 winners showcase excellence in customer
centricity. These 12 customer-focused leaders
demonstrate how an enterprise commitment to making
improvements to the customer experience and investing
in the right technologies, processes, and people can lead
to real financial gains.”
Mila D’Antonio, Editor-in-Chief of 1to1 Media.
CHAPTER 3
How to Apply for
Click here for the entry form
 No need to be a member
 $285 application fee per site
 Just fill in basic company information and
provide billing information
Download the Entry Form
Submit an essay that includes…
Next, discuss the largestchallenge you faced
when implementing your support site
Then, discuss your company’s solution…
Metricsused to measure results and…
What lessons you have learned.
Lastly, describe what three key features the judges
should pay particularly close attention to.
Entry form and essay must be submitted electronically.
*PDF format ONLY!
Scoring Criteria
 Overall usability, design and navigation
 Knowledgebase and search implementation
 Interactive features
 Community engagement
 Site development strategy
Remember the Only Way to Have a Chance to
Win is to Enter!
Resources
 http://www.tsia.com/assets/templates/tsia1/STAR_Awards_Guide_2013.pdf
 http://www.1to1media.com/crmexcellence/view.aspx?itemid=34258
 http://www.asponline.com/awards.html
 http://www.slideshare.net/noHoldVirtualAgents/how-to-be-a
 http://www.slideshare.net/noHoldVirtualAgents/final-support-as-leader-in-
innovation-cisco-nohold-050112ward-winning
noHold, Inc. Copyright© 2013
Good Luck!
noHold, Inc. Copyright© 2013

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How to Win One of the Top 3 Customer Service Awards