SlideShare una empresa de Scribd logo
1 de 16
Descargar para leer sin conexión
PERSONAS
 SONY INTERNET TV




                    NOAH SIMON + KATRINA YULO DIGITAL STRATEGIES
THE SOCIAL EXPLORER                VITAL STATS

Gender, Age

MALE, 25-34
Race

CAUCASIAN
Annual Income, Dependency Status

$60,000+, NO KIDS
LIKES LEARNING NEW THINGS
FEELS THAT HIS GADGETS CONNECT HIM TO THE WORLD

LISTENS TO WHAT HIS PEERS HAVE TO SAY
THE SOCIAL EXPLORER                                           DIGITAL LIFE



HIS ONLINE MOTIVATIONS


                                54%                   53%                    52%
                                                                                               48%                       46%


                               BUY                     G  S
                          S TO                    THIN                           S
                   RODU
                       CT                  O   DO                           E NEW          HIMS
                                                                                                ELF                             S
              IND P                    OW T                          H   TH
                                                                                                                 FRIEN
                                                                                                                       D
             F                    HO NH                       TE WIT              NTER
                                                                                      TAIN                 IT  H
     A  RCH/                 EARC                        TO DA                  E                     UCH
                                                                                                          W
 RESE                     RES                  STAY
                                                      UP                                           TO
                                                                                           STAY IN

                                                                                                              *Global Web Index, Jan 2010. 25-35, Male, USA
THE SOCIAL EXPLORER                     DIGITAL LIFE



RESEARCH/ FIND PRODUCTS TO BUY             RESEARCH ON HOW TO DO THINGS


    54%    Likes to find new products         53%      Believes that technology
           on the internet                             makes his life easier

           Trusts and seeks                            Seeks a variety of information online,
           consumer opinion                            from health to finances

           Amazon.com                                  Google.com
           Ebay.com                                    Wikipedia.org
           Craigslist.com                              Bing.com
WEBSITES   Livingsocial.com              WEBSITES      Answers.com
           Overstock.com                               About.com
           Cnet.com                                    Ask.com
                                                       Mapquest.com                            *The Pew Internet Survey
                                                                          **Quantcast. 25-35, Male, USA, $60,000+, No Kids
THE SOCIAL EXPLORER                    DIGITAL LIFE



STAY UP TO DATE WITH THE NEWS             ENTERTAIN HIMSELF


   52%     Is eager for a varied and                  Is visually oriented and spends
           broad perspective                 48%      a lot of time watching video

           Cares about his online                     More likely to visit a website or
           and physical community                     watch a show if his friend told
                                                      him about it

           Huffingtonpost.com                         Youtube.com
           Foxnews.com                                Comcast.com
WEBSITES   Cnn.com                      WEBSITES      Hulu.com
           Drudgereport.com                           Bleacherreport.com
           NYtimes.com                                Tmz.com              *Frank N. Magrid

                                                      Flickr.com           *The Pew Internet Survey
                                                                           *Quantcast. 25-35, Male, USA, $60,000+, No Kids
THE SOCIAL EXPLORER                          DIGITAL LIFE



STAY IN TOUCH WITH FRIENDS


            Likes to share his experiences
    46%     with his friends online

            Thinks that technology brings
            his family and friends closer together


            Facebook.com
            Blogger.com
WEBSITES    Twitter.com
            Linkedin.com
                                                            *The Pew Internet Survey
                                                            *Quantcast. 25-35, Male, USA, $60,000+, No Kids
THE SOCIAL EXPLORER                            THE INTERNET




            35.8 HOURS
             ARE SPENT ONLINE EACH MONTH
                                                                    48%
                                                                    VISIT TV WEBSITES IN A TYPICAL
                                                                    WEEK



             62%
             LIKE TO CONNECT TO THE INTERNET
                                                                    74%
                                                                    WOULD LIKE TO ACCESS STREAMING OR
             WIRELESSLY VIA CELL PHONE OR                           DOWNLOADED CONTENT ON TV
             LAPTOP

ONLINE MULTI-TASKER

        90% EMAIL        80% ONLINE VIDEO
        to                                               70% NEWS              SHOPPING
             SEARCH      to SOCIAL NETWORKS                                60%
        100%                                             to                    IM
                         90%                                               to
                                                         80%                   MUSIC
                                                                           70%
                                                                               BANKING & TRAVEL
                                                                                Millennial Data from ComScore, Nielsen, Pew, and Deloitte
THE SOCIAL EXPLORER                              GADGETS AND MOBILE


    95%                                                    70%                                63%
                              74%

     CELL PHONE            iPOD OR MP3 PLAYER                 LAPTOP                     GAMING CONSOLE
                                                                                           (XBOX, PS3)
MOBILE DEPENDENT



36.2% USE SMARTPHONES,      41% ARE CELL PHONE            8 OUT OF 10 PEOPLE               79% ARE APP USERS
THE HIGHEST OCCURENCE IN    ONLY, NO LANDLINES            SLEEP NEXT TO THEIR
ALL AGE GROUPS                                            MOBILE PHONES
                                                                                Millennial and App data from Pew Internet Project and Comscore
THE SOCIAL EXPLORER                               SOCIAL SHARING




                 83%
                  USE SOCIAL NETWORKING SITES
                                                                       71%
                                                                       CONSUME PERSONAL CONTENT



                  29%
                   VISIT THEIR PROFILES SEVERAL
                   TIMES A DAY
                                                                       58%
                                                                       CREATE PERSONAL CONTENT WEEKLY


EXPRESSIVE YET RELIANT




72% VISIT WEBSITES BASED      69% RELY ON CONSUMER          WILL TELL AN AVERAGE OF
ON WORD OF MOUTH              REVIEWS AND RATINGS           18 PEOPLE OF A POSITIVE
                              FOR PURCHASE DECISIONS        EXPERIENCE
                                                                                  Millennial Data from Pew Internet Research and Neilsen
THE PRAGMATIC LEARNER              VITAL STATS

Gender, Age

MALE, 35-44
Race

CAUCASIAN
Annual Income, Dependency Status

$60,000+, NO KIDS
MAKES IT A POINT TO EDUCATE HIMSELF ONLINE
DRIVEN TO ADAPT TO NEW SITUATIONS

SEEKS VALIDATION FROM ONLINE SOURCES
THE PRAGMATIC LEARNER                                                        DIGITAL LIFE



HIS ONLINE MOTIVATIONS


                                   50%                    47%                  46%                   42%                   36%


                            THE NEWS                    THIN
                                                             GS
                                                                                  BUY
                        H                        O   DO                      S TO
                 TE WIT                      OW T                        UCT                        WORK                           F
            TO DA                   CH   ON H                       PROD                    H   FOR                  HIMS
                                                                                                                          EL
  STAY
       UP                     ESEA
                                   R                       / FIND                    ESEA
                                                                                          RC                     TES
                            R                        A RCH                         R                       E DUCA
                                                RESE

                                                                                                                  *Global Web Index, Jan 2010. 35-44, Male, USA
THE PRAGMATIC LEARNER                    DIGITAL LIFE



STAY UP TO DATE WITH THE NEWS        RESEARCH ON HOW TO DO THINGS


    50%    Wants to know what is       47%       Believes that technology
           current but exercises a               makes his life easier
           healthy skepticism
                                                 Considers himself self-reliant

                                                 Google.com
                                                 Wikipedia.org
           Huffingtonpost.com                    Bing.com
           Foxnews.com                           Answers.com
WEBSITES   Cnn.com
                                     WEBSITES    About.com
           Drudgereport.com                      Ask.com
                                                 Mapquest.com
                                                                                         *The Pew Internet Survey
                                                                    **Quantcast. 35-44, Male, USA, $60,000+, No Kids
THE PRAGMATIC LEARNER                            DIGITAL LIFE




RESEARCH/ FIND PRODUCTS TO BUY               RESEARCH FOR WORK


   46%     Is happy to contribute with the
           online shopping communities         42%
                                                          Believes that the internet connects
           Believes in “people like me” vs                him to like-minded individuals
           the experts

           Amazon.com
           Ebay.com
           Craigslist.com                                 Twitter.com
WEBSITES   Livingsocial.com                  WEBSITES     Linkedin.com
           Overstock.com                                  Washingtonpost.com
           Cnet.com                                                           *Frank N. Magrid
                                                                              *The Pew Internet Survey
                                                                              *Quantcast. 25-35, Male, USA, $60,000+, No Kids
THE PRAGMATIC LEARNER                              DIGITAL LIFE




 EDUCATES HIMSELF

           Is up to date and exhibits a sophisticated
   36%     use of technology

           most likely to bank, shop and look for health
           information online


           Youtube.com
           Blogger.com
WEBSITES   Blogspot.com
           Nytimes.com
                                                                  *Report Linker 2011
                                                                  *Quantcast. 25-35, Male, USA, $60,000+, No Kids
THE PRAGMATIC LEARNER                      INTERNET




           57%
            WATCHES ONLINE VIDEO
                                                      75%
                                                      GET THEIR NEWS ONLINE IN A TYPICAL
                                                      DAY



            84%
            RESEARCH PRODUCTS
                                                      71%
                                                      WOULD LIKE TO ACCESS STREAMING OR
                                                      DOWNLOADED CONTENT ON TV



PRACTICAL BROWSER

       90% EMAIL        80% SEARCH                              TRAVEL RESERVATIONS
       to                                70% NEWS
                        to HEALTH INFO                      60% WATCH VIDEO
       100%                              to GOV WEBSITE         BUY A PRODUCT
                        90%                                 to
                                         80%
                                                            70% SOCIAL NETWORK SITES
                                                                BANK ONLINE
                                                                 Millennial Data from ComScore, Nielsen, Pew, and Deloitte
THE PRAGMATIC LEARNER             GADGETS AND MOBILE




  92%             69%                                                63%
                                     61%

  CELL PHONE   DESKTOP COMPUTER         LAPTOP                  GAMING CONSOLE
                                                                  (XBOX, PS3)




                                                       Millennial and App data from Pew Internet Project and Comscore

Más contenido relacionado

Destacado

Top 10 Trends in Mobile Apps Ecosystem: India in 2015
Top 10 Trends in Mobile Apps Ecosystem: India in 2015Top 10 Trends in Mobile Apps Ecosystem: India in 2015
Top 10 Trends in Mobile Apps Ecosystem: India in 2015Deepak Abbot
 
OPERATION GODFATHER
OPERATION GODFATHER OPERATION GODFATHER
OPERATION GODFATHER Roy Podell
 
Sony Internet TV (Digital Strategy)
Sony Internet TV (Digital Strategy) Sony Internet TV (Digital Strategy)
Sony Internet TV (Digital Strategy) Noah Simon
 
Target audience research slaidehsare
Target audience research slaidehsareTarget audience research slaidehsare
Target audience research slaidehsareLine-Teta Blemont
 
Advertisement presentation
Advertisement presentationAdvertisement presentation
Advertisement presentationAlex Ghaly
 
There's More Time Than The Present
There's More Time Than The PresentThere's More Time Than The Present
There's More Time Than The PresentBud Caddell
 
Sony âm nhạc đánh thức ý tưởng M.O.P
Sony âm nhạc đánh thức ý tưởng M.O.PSony âm nhạc đánh thức ý tưởng M.O.P
Sony âm nhạc đánh thức ý tưởng M.O.PNghia Le Trong
 
The Making of a Digital Strategy
The Making of a Digital StrategyThe Making of a Digital Strategy
The Making of a Digital StrategyBill Rattner
 
Sony Marketing Plan Slide Show
Sony Marketing Plan Slide ShowSony Marketing Plan Slide Show
Sony Marketing Plan Slide ShowStephen Giusti
 
Digital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target AudienceDigital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
 
Strategic analysis of sony
Strategic analysis of sonyStrategic analysis of sony
Strategic analysis of sonyChand Mohammad
 
Delta Airlines Business Strategy
Delta Airlines Business StrategyDelta Airlines Business Strategy
Delta Airlines Business StrategyAndrew Skurdal
 
LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA Partners
 
Agile Retail: Embracing the pace of change
Agile Retail: Embracing the pace of changeAgile Retail: Embracing the pace of change
Agile Retail: Embracing the pace of changeFITCH
 

Destacado (14)

Top 10 Trends in Mobile Apps Ecosystem: India in 2015
Top 10 Trends in Mobile Apps Ecosystem: India in 2015Top 10 Trends in Mobile Apps Ecosystem: India in 2015
Top 10 Trends in Mobile Apps Ecosystem: India in 2015
 
OPERATION GODFATHER
OPERATION GODFATHER OPERATION GODFATHER
OPERATION GODFATHER
 
Sony Internet TV (Digital Strategy)
Sony Internet TV (Digital Strategy) Sony Internet TV (Digital Strategy)
Sony Internet TV (Digital Strategy)
 
Target audience research slaidehsare
Target audience research slaidehsareTarget audience research slaidehsare
Target audience research slaidehsare
 
Advertisement presentation
Advertisement presentationAdvertisement presentation
Advertisement presentation
 
There's More Time Than The Present
There's More Time Than The PresentThere's More Time Than The Present
There's More Time Than The Present
 
Sony âm nhạc đánh thức ý tưởng M.O.P
Sony âm nhạc đánh thức ý tưởng M.O.PSony âm nhạc đánh thức ý tưởng M.O.P
Sony âm nhạc đánh thức ý tưởng M.O.P
 
The Making of a Digital Strategy
The Making of a Digital StrategyThe Making of a Digital Strategy
The Making of a Digital Strategy
 
Sony Marketing Plan Slide Show
Sony Marketing Plan Slide ShowSony Marketing Plan Slide Show
Sony Marketing Plan Slide Show
 
Digital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target AudienceDigital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target Audience
 
Strategic analysis of sony
Strategic analysis of sonyStrategic analysis of sony
Strategic analysis of sony
 
Delta Airlines Business Strategy
Delta Airlines Business StrategyDelta Airlines Business Strategy
Delta Airlines Business Strategy
 
LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"LUMA's Upfront Summit Keynote: "The Future of TV"
LUMA's Upfront Summit Keynote: "The Future of TV"
 
Agile Retail: Embracing the pace of change
Agile Retail: Embracing the pace of changeAgile Retail: Embracing the pace of change
Agile Retail: Embracing the pace of change
 

Similar a Final target

Debunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health CareDebunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health CareKevin Clauson
 
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEBGovernment 2.0 For Chicago FEB
Government 2.0 For Chicago FEBAndrew Krzmarzick
 
Gov 2.0 for Environmental Protection Agency and Executive Women in Government
Gov 2.0 for Environmental Protection Agency and Executive Women in GovernmentGov 2.0 for Environmental Protection Agency and Executive Women in Government
Gov 2.0 for Environmental Protection Agency and Executive Women in GovernmentAndrew Krzmarzick
 
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Andrew Krzmarzick
 
Youth & Non-Profit Partnerships
Youth & Non-Profit PartnershipsYouth & Non-Profit Partnerships
Youth & Non-Profit PartnershipsPeerSpring
 
Science and Social Media
Science and Social MediaScience and Social Media
Science and Social MediaChristie Wilcox
 
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippinesLike, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippinesInterMedia Consulting
 
Marketing To Millennials
Marketing To MillennialsMarketing To Millennials
Marketing To MillennialsEngauge
 
Digital Youth Media Landscape
Digital Youth Media LandscapeDigital Youth Media Landscape
Digital Youth Media LandscapeDerek E. Baird
 
Technology & Teens Video Final2
Technology & Teens Video Final2Technology & Teens Video Final2
Technology & Teens Video Final2cdarbeau
 
Cyber sex preo-rf-v5
Cyber sex preo-rf-v5Cyber sex preo-rf-v5
Cyber sex preo-rf-v5Tom Daly
 
GEEKS HAVE INHERITED THE EARTH - AAGC 2014
GEEKS HAVE INHERITED THE EARTH - AAGC 2014GEEKS HAVE INHERITED THE EARTH - AAGC 2014
GEEKS HAVE INHERITED THE EARTH - AAGC 2014Brian Housand
 
Geeks Have Inherited the Earth - Montana AGATE 2014
Geeks Have Inherited the Earth - Montana AGATE 2014Geeks Have Inherited the Earth - Montana AGATE 2014
Geeks Have Inherited the Earth - Montana AGATE 2014Brian Housand
 
Marti digital citizen presentation
Marti digital citizen presentationMarti digital citizen presentation
Marti digital citizen presentationRay Brannon
 
Women Identity Activism & the Internet
Women Identity Activism & the InternetWomen Identity Activism & the Internet
Women Identity Activism & the InternetLisa D'Adamo-Weinstein
 
Carat USA: The Coming of Gen Z, June 2018
Carat USA: The Coming of Gen Z, June 2018Carat USA: The Coming of Gen Z, June 2018
Carat USA: The Coming of Gen Z, June 2018Carat USA
 

Similar a Final target (20)

Debunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health CareDebunking Myths About Generational Use of Social Media and Health Care
Debunking Myths About Generational Use of Social Media and Health Care
 
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEBGovernment 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
 
Gov 2.0 for Environmental Protection Agency and Executive Women in Government
Gov 2.0 for Environmental Protection Agency and Executive Women in GovernmentGov 2.0 for Environmental Protection Agency and Executive Women in Government
Gov 2.0 for Environmental Protection Agency and Executive Women in Government
 
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...
 
Youth & Non-Profit Partnerships
Youth & Non-Profit PartnershipsYouth & Non-Profit Partnerships
Youth & Non-Profit Partnerships
 
Shop Org Dig Mil Pc
Shop Org Dig Mil PcShop Org Dig Mil Pc
Shop Org Dig Mil Pc
 
Science and Social Media
Science and Social MediaScience and Social Media
Science and Social Media
 
Like, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippinesLike, tweets & shares of today´s teens. 2011. philippines
Like, tweets & shares of today´s teens. 2011. philippines
 
Marketing To Millennials
Marketing To MillennialsMarketing To Millennials
Marketing To Millennials
 
Digital Youth Media Landscape
Digital Youth Media LandscapeDigital Youth Media Landscape
Digital Youth Media Landscape
 
Technology & Teens Video Final2
Technology & Teens Video Final2Technology & Teens Video Final2
Technology & Teens Video Final2
 
Cyber sex preo-rf-v5
Cyber sex preo-rf-v5Cyber sex preo-rf-v5
Cyber sex preo-rf-v5
 
Lee Fox - Youth and Nonprofit Partnerships
Lee Fox - Youth and Nonprofit PartnershipsLee Fox - Youth and Nonprofit Partnerships
Lee Fox - Youth and Nonprofit Partnerships
 
GEEKS HAVE INHERITED THE EARTH - AAGC 2014
GEEKS HAVE INHERITED THE EARTH - AAGC 2014GEEKS HAVE INHERITED THE EARTH - AAGC 2014
GEEKS HAVE INHERITED THE EARTH - AAGC 2014
 
Geeks Have Inherited the Earth - Montana AGATE 2014
Geeks Have Inherited the Earth - Montana AGATE 2014Geeks Have Inherited the Earth - Montana AGATE 2014
Geeks Have Inherited the Earth - Montana AGATE 2014
 
Doterra social media presentation
Doterra social media presentationDoterra social media presentation
Doterra social media presentation
 
Marti digital citizen presentation
Marti digital citizen presentationMarti digital citizen presentation
Marti digital citizen presentation
 
Women Identity Activism & the Internet
Women Identity Activism & the InternetWomen Identity Activism & the Internet
Women Identity Activism & the Internet
 
Carat USA: The Coming of Gen Z, June 2018
Carat USA: The Coming of Gen Z, June 2018Carat USA: The Coming of Gen Z, June 2018
Carat USA: The Coming of Gen Z, June 2018
 
Your Child's Digital Tattoo
Your Child's Digital TattooYour Child's Digital Tattoo
Your Child's Digital Tattoo
 

Último

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 

Último (20)

UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 

Final target

  • 1. PERSONAS SONY INTERNET TV NOAH SIMON + KATRINA YULO DIGITAL STRATEGIES
  • 2. THE SOCIAL EXPLORER VITAL STATS Gender, Age MALE, 25-34 Race CAUCASIAN Annual Income, Dependency Status $60,000+, NO KIDS LIKES LEARNING NEW THINGS FEELS THAT HIS GADGETS CONNECT HIM TO THE WORLD LISTENS TO WHAT HIS PEERS HAVE TO SAY
  • 3. THE SOCIAL EXPLORER DIGITAL LIFE HIS ONLINE MOTIVATIONS 54% 53% 52% 48% 46% BUY G S S TO THIN S RODU CT O DO E NEW HIMS ELF S IND P OW T H TH FRIEN D F HO NH TE WIT NTER TAIN IT H A RCH/ EARC TO DA E UCH W RESE RES STAY UP TO STAY IN *Global Web Index, Jan 2010. 25-35, Male, USA
  • 4. THE SOCIAL EXPLORER DIGITAL LIFE RESEARCH/ FIND PRODUCTS TO BUY RESEARCH ON HOW TO DO THINGS 54% Likes to find new products 53% Believes that technology on the internet makes his life easier Trusts and seeks Seeks a variety of information online, consumer opinion from health to finances Amazon.com Google.com Ebay.com Wikipedia.org Craigslist.com Bing.com WEBSITES Livingsocial.com WEBSITES Answers.com Overstock.com About.com Cnet.com Ask.com Mapquest.com *The Pew Internet Survey **Quantcast. 25-35, Male, USA, $60,000+, No Kids
  • 5. THE SOCIAL EXPLORER DIGITAL LIFE STAY UP TO DATE WITH THE NEWS ENTERTAIN HIMSELF 52% Is eager for a varied and Is visually oriented and spends broad perspective 48% a lot of time watching video Cares about his online More likely to visit a website or and physical community watch a show if his friend told him about it Huffingtonpost.com Youtube.com Foxnews.com Comcast.com WEBSITES Cnn.com WEBSITES Hulu.com Drudgereport.com Bleacherreport.com NYtimes.com Tmz.com *Frank N. Magrid Flickr.com *The Pew Internet Survey *Quantcast. 25-35, Male, USA, $60,000+, No Kids
  • 6. THE SOCIAL EXPLORER DIGITAL LIFE STAY IN TOUCH WITH FRIENDS Likes to share his experiences 46% with his friends online Thinks that technology brings his family and friends closer together Facebook.com Blogger.com WEBSITES Twitter.com Linkedin.com *The Pew Internet Survey *Quantcast. 25-35, Male, USA, $60,000+, No Kids
  • 7. THE SOCIAL EXPLORER THE INTERNET 35.8 HOURS ARE SPENT ONLINE EACH MONTH 48% VISIT TV WEBSITES IN A TYPICAL WEEK 62% LIKE TO CONNECT TO THE INTERNET 74% WOULD LIKE TO ACCESS STREAMING OR WIRELESSLY VIA CELL PHONE OR DOWNLOADED CONTENT ON TV LAPTOP ONLINE MULTI-TASKER 90% EMAIL 80% ONLINE VIDEO to 70% NEWS SHOPPING SEARCH to SOCIAL NETWORKS 60% 100% to IM 90% to 80% MUSIC 70% BANKING & TRAVEL Millennial Data from ComScore, Nielsen, Pew, and Deloitte
  • 8. THE SOCIAL EXPLORER GADGETS AND MOBILE 95% 70% 63% 74% CELL PHONE iPOD OR MP3 PLAYER LAPTOP GAMING CONSOLE (XBOX, PS3) MOBILE DEPENDENT 36.2% USE SMARTPHONES, 41% ARE CELL PHONE 8 OUT OF 10 PEOPLE 79% ARE APP USERS THE HIGHEST OCCURENCE IN ONLY, NO LANDLINES SLEEP NEXT TO THEIR ALL AGE GROUPS MOBILE PHONES Millennial and App data from Pew Internet Project and Comscore
  • 9. THE SOCIAL EXPLORER SOCIAL SHARING 83% USE SOCIAL NETWORKING SITES 71% CONSUME PERSONAL CONTENT 29% VISIT THEIR PROFILES SEVERAL TIMES A DAY 58% CREATE PERSONAL CONTENT WEEKLY EXPRESSIVE YET RELIANT 72% VISIT WEBSITES BASED 69% RELY ON CONSUMER WILL TELL AN AVERAGE OF ON WORD OF MOUTH REVIEWS AND RATINGS 18 PEOPLE OF A POSITIVE FOR PURCHASE DECISIONS EXPERIENCE Millennial Data from Pew Internet Research and Neilsen
  • 10. THE PRAGMATIC LEARNER VITAL STATS Gender, Age MALE, 35-44 Race CAUCASIAN Annual Income, Dependency Status $60,000+, NO KIDS MAKES IT A POINT TO EDUCATE HIMSELF ONLINE DRIVEN TO ADAPT TO NEW SITUATIONS SEEKS VALIDATION FROM ONLINE SOURCES
  • 11. THE PRAGMATIC LEARNER DIGITAL LIFE HIS ONLINE MOTIVATIONS 50% 47% 46% 42% 36% THE NEWS THIN GS BUY H O DO S TO TE WIT OW T UCT WORK F TO DA CH ON H PROD H FOR HIMS EL STAY UP ESEA R / FIND ESEA RC TES R A RCH R E DUCA RESE *Global Web Index, Jan 2010. 35-44, Male, USA
  • 12. THE PRAGMATIC LEARNER DIGITAL LIFE STAY UP TO DATE WITH THE NEWS RESEARCH ON HOW TO DO THINGS 50% Wants to know what is 47% Believes that technology current but exercises a makes his life easier healthy skepticism Considers himself self-reliant Google.com Wikipedia.org Huffingtonpost.com Bing.com Foxnews.com Answers.com WEBSITES Cnn.com WEBSITES About.com Drudgereport.com Ask.com Mapquest.com *The Pew Internet Survey **Quantcast. 35-44, Male, USA, $60,000+, No Kids
  • 13. THE PRAGMATIC LEARNER DIGITAL LIFE RESEARCH/ FIND PRODUCTS TO BUY RESEARCH FOR WORK 46% Is happy to contribute with the online shopping communities 42% Believes that the internet connects Believes in “people like me” vs him to like-minded individuals the experts Amazon.com Ebay.com Craigslist.com Twitter.com WEBSITES Livingsocial.com WEBSITES Linkedin.com Overstock.com Washingtonpost.com Cnet.com *Frank N. Magrid *The Pew Internet Survey *Quantcast. 25-35, Male, USA, $60,000+, No Kids
  • 14. THE PRAGMATIC LEARNER DIGITAL LIFE EDUCATES HIMSELF Is up to date and exhibits a sophisticated 36% use of technology most likely to bank, shop and look for health information online Youtube.com Blogger.com WEBSITES Blogspot.com Nytimes.com *Report Linker 2011 *Quantcast. 25-35, Male, USA, $60,000+, No Kids
  • 15. THE PRAGMATIC LEARNER INTERNET 57% WATCHES ONLINE VIDEO 75% GET THEIR NEWS ONLINE IN A TYPICAL DAY 84% RESEARCH PRODUCTS 71% WOULD LIKE TO ACCESS STREAMING OR DOWNLOADED CONTENT ON TV PRACTICAL BROWSER 90% EMAIL 80% SEARCH TRAVEL RESERVATIONS to 70% NEWS to HEALTH INFO 60% WATCH VIDEO 100% to GOV WEBSITE BUY A PRODUCT 90% to 80% 70% SOCIAL NETWORK SITES BANK ONLINE Millennial Data from ComScore, Nielsen, Pew, and Deloitte
  • 16. THE PRAGMATIC LEARNER GADGETS AND MOBILE 92% 69% 63% 61% CELL PHONE DESKTOP COMPUTER LAPTOP GAMING CONSOLE (XBOX, PS3) Millennial and App data from Pew Internet Project and Comscore