How to make money with free apps, with inneractive

Nokia Webinar | October, 2012

How to Make Money
from Free Apps on the Nokia Store?

Itay Gadot, VP Marketing | @itay_gadot
Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

So,
what do developers
really want


inneractive’s mission

maximize
Helping developers

revenues from their free apps.


Something More About Us

 Founded in 2007

 Cross-platform App Monetization Exchange

 Offices in the US, UK and Israel

 57 dedicated employees

 NOKIA’s preferred ad provider

 5 coffee machines


Premium Publishers We Work With


80% of Top Nokia Publishers are Powered by inneractive


Why Free Makes More Money?
With more than 90% of the 13
million Nokia daily app downloads
being free, in-app advertising is the
best way for developers to make big
money from their apps.


The Money is in Free

The only product in the world that you can offer for

free and makes more money
than the paid version.


Free Apps Generate More Monthly Revenues

Your app can make tens of thousands of $$$
each month
$3,500 $6,000

$3,000 $5,000

$2,500
$4,000
$2,000
$3,000
$1,500
$2,000
$1,000

$500 $1,000

$- $-
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th
Arcade and Action
month month month month month month month month month month Brain and Puzzles
month month month month month month month month month month


Market Terminology


Terminology
Ad-Request – represents a “call” from an application to the exchange server for a potential ad.

Impression – represents a single display of an advert to a user

Fill Rate – representing the % of monetized inventory from total available inventory.

eCPM – Effective Cost per 1 Thousand Impressions.

Display – a monetization channel consisting of standard display banners.

Interstitial – a monetization format presenting a “full screen” ad on app load or between game
play/stages.

Rich Media – a format of advertising that breaks beyond the borders of the banner.

Video – a format of advertising presenting a short video advertisment (usually as interstitial or a
part of Rich Media).


Terminology // Continued
"RTB" - Real Time Bidding – reflects a method for demand partners to place a “bid” for an
ad-request.

Publisher Control – the ability for publishers to control which demand partners / advertising
formats and verticals are used on their application inventory.

Auto-Pilot – refers to a method where optimization is done automatically for the mobile in-app
inventory based on various KPI metrics.


The Evolution of Free App Monetization


In the Beginning, Ad Networks Roamed the Earth

Utilize external ad server to service campaigns on
publishers inventory

Advertisers Ad Network Publisher


Ad Networks Challenges
 Can’t monetize globally with a single ad provider

 No resources to work with multiple networks

 Identifying and registering with local networks and
agencies

 Low fill rate


Then, Mediation Platforms Arrived
A management layer that enables publishers to
manage direct relations with multiple ad networks

Ad Network

Mediation
Advertisers Ad Network Platform Publisher

Ad Network


Mediation Platform Challenges
 Publishers still need to manage relations with ad networks

 Manually manage allocation of traffic to each ad network

 Billing ad networks

 Long process of adding new ad networks


…
Behold, the Rise of the Monetization Exchange
A central mobile ad placement marketplace that connects
advertisers with publishers. The majority of exchanges work on
RTB and integrate with many ad and monetization providers

Ad Network

Advertisers Ad Network Exchange Publisher

Ad Network


In the beginning…
A Developer Created
an App


“I can do display
advertising!”,

So he said…


He started with one.
Then he tried a
couple more…

Display


They told him:
“Rich-media is the
future.”

Rich
Display
Media


Eventually, they all
called him…

Rich In-App Virtual Hyper
Display Currency
Media Search Local


Mobile Monetization Global Landscape


Developer Monetization Issues

1.Can’t monetize globally with
a single ad provider

2.
No resources to work with multiple networks

3.
Identifying and registering with local networks
and agencies is a challenge
120+
Ad Providers


inneractive Global Inventory

22%
3% 21% EURASIA
EUROPE
NORTH AMERICA
25%
ASIA PACIFIC

3%
17%
AFRICA
1%
SOUTH AMERICA OCEANIA

* Percentage of Global Ad requests


Super Auction
Easy to Add Local Ad Networks

RTB Display, Rich Media, Video
Highest Yield
to the
$ eCPM developer
$ eCPM
Bid $$
$ eCPM
$ eCPM

Highest
Bid $$ $ eCPM eCPM
$ eCPM

$ eCPM
Bid $$ $ eCPM
$ eCPM


Cross Platform Easy Integration
1. Robust cross-platform SDK’s
2. Fast integration 120+
Ad Providers

3. 120+ ad networks and agencies


Ad Placement Strategy – Do’s and Don’ts

Ask us for the complete Ad Placement Strategy guide


So,
how simple is it


30 Seconds to Sign Up
and Download our Ad SDK

32

Quickly Integrate the Ad SDK

IADView.displayInterstitialAd(InneractiveSampleMidlet.instance,InneractiveSampleMidlet.instance);

33

And Start Making Money…

Developers Are Making 5 Digits
Monthly Revenues $$,$$$

35

Let’s Start
Making Money…
Free registration
www.inner-active.com

Monetization Global Landscape
www.inner-active.com/landscape.html

Follow us on Twitter
@inneractive


THANK YOU
Itay Gadot, VP Marketing | @itay_gadot


How to make money with free apps, with inneractive

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