In this webinar we'll provide an overview of the Nokia X platform and product offering. Then we'll dig into monetization opportunities offered by Nokia In-app Payment combined with Nokia's extensive operator billing network. We'll show you how you can benefit by bringing your apps to Nokia Store, take advantage of it’s unique monetization capabilities and make your app stand out from the crowd.
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Nokia X: opportunities for developers
1. AdityaAlur, Sr. Manager, Sell-in marketing, Nokia
Jure Sustersic, Cross-platform marketing, Nokia
2. FOCUSING ON THE GLOBAL GROWTH IN
LOW COST SMARTPHONES
175M
+22%
0
300
600
900
1200
1500
1800
2100
2012 2017
PREMIUM(>US$300)
HIGH(US$191-299)
MID(US$100-190)
ENTRY(US$36-99)
ULTRA-LOW(<US$35)
DELTA
HANDSET VOLUME FORECAST
Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic Forecast
Brand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment.
NPSScore Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013
29% BRAND LEVEL NPS
CONSUMERS LOVE NOKIA
88% AWARENESS
50% CONSIDERATION
32% PREFERENCE
0
500
1000
1500
2000
2500
3000
3500
4000
4500
2012 2017
VIDEO
BROWSING
MUSIC
GAMES& APPLICATIONS
MESSAGING
PERSONALIZATION
ALERTS
HANDSET DATA TRAFFIC BY SERVICE (PETABYTES)
HANDSET DATA TRAFFIC WILL GROW
BY 260% BETWEEN 2012 - 2017
3.
4. WITHTERRIFICApp Momentum
A CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO
8X
increase in paid
app revenue
post billing
integration.
200K+
store available in
50 languages
and 191
markets.
120K+
new registered
developers.
MOREDEVELOPERS
MOREAPPS
MOREREVENUE
OPERATOR BILLING
175%
increase in
monthly paid
app revenue
volume.
$
17. Nokia Store
Anativeexperienceoptimised to serve
data-challenged markets
17
FOR CONSUMERS:
Simplified discovery
experience.
Locally relevant and
curated content.
FOR DEVELOPERS:
Easy to setup, publish
and manage.
Fast content processing
and advanced transaction
analytics.
18. Free to download and play dominates
18
102B
app downloads
$26B
in app revenue
90%
of apps are free
Source: Gartner
20. The lack of credit cards excludes a huge
audience
20
US KOREA VIETNAM INDIA INDONESIA
POPULATION 317M 50M 89M 1200M 237M
CREDIT CARDS 686M 96M 2M 24M 10M
21. Nokia Store Operator billing
21
61
163
Boost your revenues
with one of the largest
operator billing
networks in the world.
10Xoperators
countries
increased
revenue
opportunity
22. Nokia In-App Payment
Maximiserevenueswithfreemium.
• Build long term revenue streams to your app with
upgrades,in-game currency and more.
• Easy,familiar and localized single-click payments
using operator billing
• See what works with advanced,fully integrated
transaction analytics
• True70/30 revenue share!
22
23. Nokia Try & Buy
Offeringappsonatry-before-you-buy basisleadsto
morerevenuethansimplepaiddownloads.
• Build on the NokiaIn-App Payment infrastructure and experience
• No need to changeyour code
• Currently running aspilot. Interested? Contact tnb@nokia.com with
your app detailsand reason!
23
COMINGSOON